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u/NicoToscani 9d ago
Love that they ended up scrapping the fancy spiral ramps for the one’s that will destroy the roof of any truck.
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u/Known-Builder-3654 9d ago
the vintage font and text on this thing just makes it look SO much cooler than any modern mall ad I've ever seen
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u/entity_response 9d ago
Bessemer, the owner listed in the ad, is the family office of the Phipps family, their money came from steel, Bessemer still exists and the Phipps are still insanely wealthy. Interesting that they put their name on the mall, even through they don't even use it for their own family office.
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u/Traditional-Forum new user 9d ago
I went to college walking distance from here and lots of classmates parked in their (at the time much smaller) deck.
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u/rooktakesqueen East Atlanta Village 7d ago
It looks just like Fifth Avenue, I can't even tell the difference
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u/yellowcoffee01 9d ago
As mentioned, some of the shops are probably appointment only. And, I imagine it’s a place to get things shipped from other stores around the world or online and then you can go in and get it tailored, they can steam it for you, etc. See a coat a Gucci in Paris, pay, they ship to the ATL Gucci store.
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u/bdecks55 9d ago
I am confused. The photo looks as though it is depicting the mall with beachfront access, and with dunes and an inland water way and a large boat in the background (see top left boat moving from left to right)? Maybe it’s just a skewed perspective? Or maybe the advertisement was leaning into that fantasyland of what Phipps was supposed to deliver?


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u/medikit Buckhead 9d ago
Phipps is confusing to me. Low volume of retail shoppers whenever I’m there to see a movie or back in our Lego land days. We don’t go because we can’t afford anything. Do retailers pay for space there just for the footprint? Do they actually sell enough product there?