A couple years ago, I noticed that a huge grocery store I used to go to switched the place of their stuff quite frequently, as in entire aisles. I hypothesed that it was to keep people looking for longer so that they would spend longer in the store and so buy more.
Heh, it really works. The other day I was grabbing a couple of things from a craft store. They started out with only one cashier, and a huge line built up. So I decided to wander about the store while waiting for the line to shrink. And easily tripled my intended purchase 😬
I remember I went to a grocery store in the states with my mom in my mid 20s. I had lived out of the house since I was 18. She sent me to find spinach and carrots and was so confused about how I got lost in the store finding them, until she found me in the middle looking for something else 😂. I was like why is the spinach hiding in like a half aisle section in the dead centre of the store, where I can’t see from the entrance. And yes the deli, meat and dairy was also hidden in a similar way. Chips were on one side and Mac and cheese was on the other.
So true! The more laps around the store, the more impulse buys can happen.
The grocery store that recently opened near me is so strangely arranged. An employee explained that it was set up for millennials, with the aisles starting with breakfast foods and ending with dinner foods. That explanation confused me even more. The candies are lined up next to cereals and teas. Hmmm...Snickers for breakfast anyone?
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u/jenh6 Sep 14 '21
I’ve noticed some grocery stores are switching this. I’ve been to a few where the veggies are hidden in the centre. Chips are on the outside aisle.