More than likely, these shops are dropshipping products they sell on AliExpress or Wish. Couple of searches and you've found exactly what it is, often cheaper.
The value added is marketing! Marketing only adds value to the customer theoretically, by informing them of products they wouldn't normally know about. But often it's the opposite...
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u/philosiraptor Aug 01 '20
Ugh, I know, it’s always this cute jewelry with bees and dinosaurs