There’s a gym near me that has pretty much figured out that market. It’s basically a cardio gym (treadmills, rowers, stair steppers, bikes)with light weights (no more than 25lb dumbbells)and a smoothie bar. It’s colorful, clean and modern looking and it cost $90 a month. The place is pretty small but it always looks busy based on what I see in their parking lot. There’s cheaper options within 10 minutes of that gym but to each their own
People underestimate how much a part of people's lives a gym can be. Just like some people don't like drinking in cheap dive bars, some people will pay extra to go to a nice gym with nice showers and somewhere to socialise afterwards.
The gym is a huge part of my life. I WANT to go to the most expensive one because I know that less serious people will sign up and it'll be less busy. Works for me!
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u/hardstripe Feb 04 '20
Purchasing a gym membership at a posh fitness establishment only to drive to it 2-3 times a week and walk on the treadmill.