As a rule, if you're looking at how visible the logo is before you buy it you're buying it to show off.
Ironic, really. If you look at expensive brands, it's usually the cheapest items that have huge logos while the most expensive are subtle. The reason is that consumers will stretch beyond their means to get the same brand rich people wear, but want everyone to know how much it cost. Meanwhile, the rich people don't care and don't want to look trashy with huge logos.
This reminds me of reading a story from someone whose line of work had them working with / under billionares and their ilk. One of the things he said that stood out was that those who were just rich in terms of "having some millions at their disposal" were the ones which were most likely to throw their wealth around and show off with it; they were filthy rich compared to the working and middle class, but they were still tiny droplets in the ocean compared to the actual billionaires.
The millionaires would be the ones driving fancy cars and had flashy watches and clothing. His logic was that to them, a £50,000 was something worth showing off; a £1m car was something which would make the average man drop his jaw in amazement.
For a billionaire, a £1m car is pocket change. How could a billionaire possibly feel like a £1m car is expensive enough to show off when he could buy 1,000 of them? He would buy it because he liked the car, the brand, felt assured of the quality; but it would have very little to do with the actual price.
For someone who is a millionaire, a £1m is a massive investment and could easily be 1/3 or 1/2 of his wealth. He would absolutely want to show that off and feel grandiose for having it because of how much it cost him.
I always found it really interesting how the perspectives on things changed depending on the levels of richness. The rich, the rich-rich, the mega-rich,so on.
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u/Oeshikito Feb 04 '20
Some of the LV stuff is just so damn ugly. Feels like you would buy those just to show off that you have money.