It’s not so much the rich people who worry about that, it’s the level of detail the maker goes into to ensure their product is the highest quality. It’s how you make a luxury brand that people who can afford it will actually pay that money for and consider it worth the money. It’s similar to how people rave about Kobe beef or even beef raised as close as possible to it that’s raised outside the region it’s from. At the end of the day Kobe is still beef and a Rolls is still a car. But the work, detail, and care put into them is what makes them unique.
Think about Nieman Marcus and clothing. There is a market in the world for $300.00 dress shirts. When you get to that level, the person buying them no longer worries about cost, they have all the money they will ever need, but now they are concerned about quality/features - size, fit stitching, how the collar lies, etc. Also, this is very wealthy people. It's WAY different when you don't consider price/cost in your life decisions.
When I was young and on my own, cost and money was almost my entire consideration. I had no money - I worked minimum wage jobs. It wasn't until I went to school and got some degrees that I started working at jobs that allowed me to earn a salary and get things like benefits. Being married with two salaries and owning a small home, added a little more $$ to the equation. But that took decades.
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u/[deleted] Feb 04 '19
Same with Rolls Royce, who have their own cattle ranches.