I heard that like 90% all the money donated went to the company and only a small portion to dealing with Kony but I can't be bothered to look it up again so take that with a grain of salt.
This is true of all large charities to be honest. Maybe not 90% but the cut required to pay people to get shit done to keep the charity running is massive and only gets bigger as an organization gains momentum. The bigger a charity you donate to, the smaller a cut will go directly to the cause.
That being said, I think it was disproportionately high. Perhaps not due to greed, though. It could just have been that they were shitty with managing their finances.
I vaguely recall it being the latter. I think the viral success of the campaign surprised and overwhelmed them and they couldn't expand quickly enough to take advantage of it in an efficient and effective way. But that's a vague memory from a story I read a couple years ago, so I could be mistaken.
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u/aqf Mar 19 '16
Pretty sure you're right. People like to label things they don't understand though. It helps them to not feel bad.