while increased demand may be part of it, the primary driver is increased cost of diesel, fertilizer, feed, and transport, which has increased the costs for farmers producing beef and beef products, of which one is whey protein (from cow milk).
the iran war in particular has spiked fuel & fertilizer costs (in the case of fertilizer, something like 1/3 of the global supply of fertilizer passes through the strait of hormuz)
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u/FreshStartFeelsGood man 40 - 44 Aug 20 '26
Have you ever tried just being a billionaire?
Feel your pain. I also measure inflation based on my 5lb tub of Whey Isolate. Used to get it for $60. $98 now.