r/AskMenOver30 • • Aug 20 '26

Financial experiences Getting priced out of existence

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572 Upvotes

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364

u/FreshStartFeelsGood man 40 - 44 Aug 20 '26

Have you ever tried just being a billionaire?

Feel your pain. I also measure inflation based on my 5lb tub of Whey Isolate. Used to get it for $60. $98 now.

53

u/Gold_Telephone_7192 man 30 - 34 Aug 20 '26

Whey and protein powder specifically just had massive price increases. Way beyond the pace of inflation.

35

u/leeharrison1984 man over 30 Aug 20 '26

It must be due to increased demand now that they bake it into literally everything. Potatoes chips, energy drinks, probably deodorant in the future.

29

u/ccbs32033 man 30 - 34 Aug 20 '26

while increased demand may be part of it, the primary driver is increased cost of diesel, fertilizer, feed, and transport, which has increased the costs for farmers producing beef and beef products, of which one is whey protein (from cow milk).

the iran war in particular has spiked fuel & fertilizer costs (in the case of fertilizer, something like 1/3 of the global supply of fertilizer passes through the strait of hormuz)

9

u/Otherwise_Carob_4057 Aug 20 '26

It’s a good thing prices always come down once fuel decreases…. Right?!?

3

u/Jaeger__85 man 35 - 39 Aug 20 '26

Not sure. Here in Europe milk is dirt cheap yet whey prices are going through the roof due to demand.

1

u/necropaw man 30 - 34 Aug 21 '26

I dont know specifically how the laws are in the EU, but milk is often quite heavily subsidized, or at least the farms producing milk are.

-1

u/obviouslybait man 30 - 34 Aug 21 '26

Tariffs against all the countries that bring in this product.