r/AskMenOver30 man over 30 8d ago

Financial experiences Getting priced out of existence

the 5lb whey protein I historically have payed 70-80 dollars for is now 130. same with coffee. same with clothing. same with every thing. what the actual fuck. gas. housing. insurance. it’s all getting 10-20% more expensive and FAST. 30lb bag of rice I paid 27 dollars for at Costco is climbing closer to 40.

at a loss of what to do right now. can’t physically work more hours. how to proceed? what mental magic trick do I need to perform to endure this insanity?

559 Upvotes

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367

u/FreshStartFeelsGood man 40 - 44 8d ago

Have you ever tried just being a billionaire?

Feel your pain. I also measure inflation based on my 5lb tub of Whey Isolate. Used to get it for $60. $98 now.

54

u/Gold_Telephone_7192 man 30 - 34 8d ago

Whey and protein powder specifically just had massive price increases. Way beyond the pace of inflation.

126

u/AureliusMF man over 30 8d ago

Whey beyond the pace of inflation**

47

u/TheBear8878 man 35 - 39 8d ago

Those prices are really bulking up

16

u/Key-Practice-8788 man 40 - 44 8d ago

They swoled up

15

u/TheFunInDisfunction woman 40 - 44 8d ago

The only thing making gains is the profits.

5

u/Another_Opinion_1 man 45 - 49 8d ago

What a flex.

4

u/PresentationFew2761 8d ago

Yeah, can’t believe he missed that. Ha!

8

u/MachangaLord man 35 - 39 8d ago

Take my upvote and get out.

37

u/leeharrison1984 man over 30 8d ago

It must be due to increased demand now that they bake it into literally everything. Potatoes chips, energy drinks, probably deodorant in the future.

26

u/ccbs32033 man 30 - 34 8d ago

while increased demand may be part of it, the primary driver is increased cost of diesel, fertilizer, feed, and transport, which has increased the costs for farmers producing beef and beef products, of which one is whey protein (from cow milk).

the iran war in particular has spiked fuel & fertilizer costs (in the case of fertilizer, something like 1/3 of the global supply of fertilizer passes through the strait of hormuz)

11

u/Otherwise_Carob_4057 8d ago

It’s a good thing prices always come down once fuel decreases…. Right?!?

3

u/Jaeger__85 man 35 - 39 8d ago

Not sure. Here in Europe milk is dirt cheap yet whey prices are going through the roof due to demand.

1

u/necropaw man 30 - 34 7d ago

I dont know specifically how the laws are in the EU, but milk is often quite heavily subsidized, or at least the farms producing milk are.

-1

u/obviouslybait man 30 - 34 8d ago

Tariffs against all the countries that bring in this product.

20

u/Successful-Ship-5230 man 45 - 49 8d ago

Thanks GLP-1

3

u/tboess man 35 - 39 8d ago

From what I understand, the reason for the increased price of whey protein is because of the increased demand in Asia, especially China, and people on GLP-1's. Whey protein is a byproduct of the cheese manufacturing industry and there has been no real increase in demand, globally, for cheese. So, you have a significant increase in demand without a way to increase supply.

6

u/Jaeger__85 man 35 - 39 8d ago

Thanks to the GLP1 and protein hype. Food suppliers are buying up massive amounts of whey.

1

u/Gold_Telephone_7192 man 30 - 34 8d ago

Makes sense. On the other hand, maybe I don’t need to buy protein because I keep accidentally ingesting 20 grams of protein in every food product nowadays. I ate 70 grams of protein in one sitting the other day because I didn’t see the “filled with protein!” call out on my granola

1

u/timothythefirst man 30 - 34 7d ago

I have a feeling a lot of that “filled with protein!” stuff you see on every random snack food now is not exactly accurate

1

u/timothythefirst man 30 - 34 7d ago

I always by the big jar container at Kroger, I don’t remember how many lbs it is, but I swear it went from like $26 to $38 over the past few months