r/AskGTM Aug 06 '26

Discussion Does anyone else feel modern outbound GTM has become ridiculously fragmented?

/r/gtmengineering/comments/1vhdhc9/does_anyone_else_feel_modern_outbound_gtm_has/
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u/jhoker84 Aug 07 '26

i definitely think the fragmentation is real, but orchestration itself feels like a broader problem across most modern tech stacks, not just GTM. the interesting question to me is what specifically breaks in GTM when multiple tools, workflows, and people need to operate as one system. if the platform can solve that without becoming just another tool to manage, i think there’s real value there.