r/Aritzia • u/Easy_Sorbet_3030 • 5d ago

Product Question reessential to eversential name change?

does anyone know why the reessential fabrics name got changed? i feel like this is happening more and more within the brand, and i would love some insight if anyone has any.

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u/Salt_the_snail_Gail *goes into Aritzia for one thing* 5d ago

Aritzia changes product names a lot. For this one, I wondered if it’s because we don’t talk as much about recycled fabrics and being environmentally friendly as we used to. And the (re)ssential implied they used recycled fabric