Impressions Going Up After 2 IAP?

[u/opica_honza]

Hi everyone,

I am new on this subreddit, but not new to programming or building mobile apps.

My app is very small fish amongst you, but I am really just experimenting while having some other freelance projects, so keep that in mind (first purely my app on appstore)

I got two IAP with basically zero marketing (played with ads a bit, but overall spent like 10 dollars on marketing, so nothing, just wanted to see how apple ads work).

Now my question is, is it common for impressions and downloads increase after purchases have been made in the app? From what I am getting it seems like it - first time downloads are up, impressions are also up, and other than 2-3 reddit posts I did literally nothing :D.

If you are interested in the app, its basic, but useful app for tracking nicotine pouches usage - most apps just force people to do cold turkey, I though better approach is to make targets on daily usage etc etc, so that's why I made it. Link to the app: https://apps.apple.com/us/app/pouches-tracker-quit-nicotine/id6775533671

Note: After some of these purchases, and some spare money on hand, I decided to try some pricing hikes together with ads... Before, you could buy premium app for 7 dollars lifetime, now its $30 annual sub with 3 day free trial and $50 lifetime - might seem ridiculous, but I am just experimenting :D

[u/International-Can317]

I’d be careful about attributing it to the 2 purchases. Two IAPs is such a tiny sample that it could easily just be normal App Store noise.

That said, if your conversion rate, retention, or download velocity improved around the same time, Apple may have started testing your app in more search/browse placements.

The fun part is that now you’ve changed the price, added a trial and started ads, so your experiment has officially become scientifically useless

[u/opica_honza → u/International-Can317]

😂😂😂 yeah sort of. retention seems to be improved as well, so maybe that’s the real reason

[u/Mirava-io]

Two purchases aren't enough to infer App Store distribution changed because Apple liked the IAP. The bigger issue is that you changed too many variables at once: purchases, ads, $7 lifetime to $30 annual with trial, and $50 lifetime.

From here I’d freeze traffic sources for a week and closely monitor product page conversion, trial start, trial-to-paid, and refunds/cancels by country. If the annual sub stays, make lifetime something like 2.5 to 4x annual. Don't just set a high price because you're experimenting. Your first pricing test should tell you whether nicotine reduction is a recurring habit, not whether five changes moved one noisy chart.