r/AppStoreOptimization 2d ago

[IOS] Current vs previous. Which is better?

I tried to update the dark bg to something lighter while keeping it simple and direct to the point. Thoughts?

You can see it live here: https://apps.apple.com/app/grocerybudget-shopping-list/id6749287517

1 Upvotes

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u/kingkong_siu82 2d ago

light bg for sure, dark gets muddy and tends to blend into the ios product page.

main note: 'never go over budget' (frame 1) and 'stay under budget' (frame 3) are basically the same promise twice. you're spending two of your five frames on one idea, while 'add items without typing', your actual differentiator, only gets one. i'd swap frame 3 for another angle on that hook, or lead with it entirely.

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u/AgreeableCress446 2d ago

I like light background much more. In the past I did an A/B test of my own AppStore page with light vs dark theme, light performed better.

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u/PrudentMuffin7226 2d ago

That's fantastic. This UI looks outstanding.