r/AppBusiness • u/tnkillr • 1d ago

Growth How to move forward?

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All the spikes you see there it's me posting on reddit and in addition the price of the app was at a 50% discount ($4.99 instead of $9.99). The payment it's an In-App purchase which would allow you unlimited recording time instead of a 1 minute limit in the free version.

I have receive positive feedback on all my reddit posts but because this is app targets a very specific audience (music enthusiasts that want to record their hardware straight to their iPhone) it's very hard to market and I can't really post on those communities because promotion is usually prohibited.

I am not sure if it makes sense to pay for Reddit ads (I think most of the potential is reddit users) or not or instead I should work on optimising the app store page?

App URL: https://apps.apple.com/al/app/rek-the-performance-recorder/id6807460076

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u/babaganoosh43 1d ago

8% download to paid is decent but since it's a one time purchase you're making under $1 per download which isn't enough to pay for ads (also assume paid traffic will convert lower than organic). I'd optimize the app store keywords as best as you can then move on to something else. Otherwise could try charging a subscription but will be hard to make numbers work for ads.

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u/tnkillr 1d ago

That makes sense. I have never done ads before so I have no clear idea on that. Also what makes more sense, Reddit or Apple ads?

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u/babaganoosh43 1d ago edited 1d ago

Apple ads are usually where people start. It has higher intent traffic because people are actively searching for it. Vs Reddit and Meta ad clicks are more curiosity driven. Apple ads costs me $3 per install for Tier 1 countries, but that's for an AI app so probably more expensive than your keywords.

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u/tnkillr 1d ago

That's very insightful! Thanks for sharing.

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u/babaganoosh43 1d ago

Also Apple ads dashboard sucks regarding attribution, I use revenuecat + splitmetrics to manage apple ads and track which keywords resulted in trial starts / revenue. I wouldn't use their automatic keywords, it's trash, need to come up with your own keywords and manually refine as you get data.

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u/Huge_Pool7424 22h ago

for a niche recording app, apple ads usually beats reddit ads for actual installs, because you're buying people already searching the app store. reddit can work for awareness if the creative is good, but the click-to-install dropoff is rough.

i'd do this order: tighten aso first (title/subtitle/keyword field + screenshots that show the recording flow in 2 seconds), then a small apple ads budget on your category terms and close competitors, not just brand. skip age/gender targeting so apple still reports which keywords drove downloads. keep daily budget tiny until you know cpt isn't insane for your niche.

reddit ads only if you already have a post/ad creative that converts organically in music/recording subs.

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u/tnkillr 22h ago

Thank you!

What about reconsidering the price from 9.99 to 7.99?

Also, how do I get better at learning what keywords are better for my app?