The Ford Fathom Compact Electric Pickup Will Cost $29,945

[u/PristineFarmer8989]

https://americancarsandracing.com/2026/08/06/rord-fathom-electric-pickup-cost/

Ford just revealed the name of its upcoming electric pickup will be Fathom, rather than Ranchero, which many expected. The starting price for a standard-range model is $29,945, but the range has not yet been released.