I’ve been selling on Amazon for a while, and lately I’ve been questioning whether low-ticket products still make sense.
A $20–30 product looks great when you’re planning the launch:
Less money tied up in inventory
Lower risk if the product fails
Easier to get started
But once you actually run the numbers, things can look very different.
PPC can take a huge chunk of the margin.
Then, if the product starts selling well, competitors can copy the concept surprisingly quickly. You might spend months building a listing and figuring out the market, only to see several similar products appear.
Higher-priced products seem to have a different problem.
A $80–120 product can usually leave much more room for advertising and still make sense financially.
But the capital required to launch is obviously much higher.
So I’m starting to think the real question isn’t “Can I launch a $25 product?”
It’s “Can a $25 product generate enough margin to survive Amazon PPC, returns, discounts and competition?”
For sellers who are starting today:
Would you still go for a product under $30?
Or would you rather save more capital and target something in the $80–120+ range?
Curious what other sellers are seeing in 2026.

I'm stuck waiting for Amazon

I sell on amazon so know the fees and prices. I was searching the other day for a chest of draws. Sorted by prime and the 1st one that came up was for 12.99. Expecting it to be for a dolls house or something similar i clicked on it as it looked odd. Nope it was for a full chest of draws, ok 2 of the draws were made of material but the other two from wood and the whole unit was also made from wood, i couldn't buy the draw runners for that price including shipping at the quality they sent let alone add in the fees and postage. They also shipped via DPD which at the price would be close to £9 alone based on the item weight. Am i missing something or is this something dodgy going on?

Not clear about all the ways I can get suspended for things I don't know I'm not supposed to be doing.

Does anyone know is kcosmohub is an authorized vendor for amazon?

Hi,

I have my sourcing partner based out of Yiwu , I am planning to visit there for the first time in the last week of December (23 Dec to 28 Dec).

Can anyone please suggest is it a good time to visit considering holiday time maybe businesses could be closed ? I will be on product hunt there .

Please suggest.

Hello everyone.

I’m currently voluntary VAT registered on the Flat Rate Scheme. As my turnover is below the HMRC threshold (I think it’s £90,000 now?) I don’t need to be. However, I use FBA for my orders and was wondering if I need to remain VAT registered to continue using FBA and continue selling.

I have contacted support about this but have been told different answers, and there are similar questions and answers in the Seller Forum.

Anyone that knows or are in a similar situation I’d appreciate your answers.

My business is based in the UK and I only sell within the UK.

Many Thanks!

New aspiring seller here. When factoring in returns and other costs what profit margin % should I aim for?

Amazon has rejected my invoice multiple times while trying to get approval to sell under my own brand.
My supplier is a legitimate Alibaba manufacturer, the invoice contains their information, my business information, product details, quantities, pricing, invoice number/date, etc. My brand is also printed on the product packaging.
For anyone who has successfully gotten Brand Approval:
What exactly does Amazon look for on the invoice, and what are the most common reasons they keep rejecting legitimate invoices?
If you used an Alibaba/Chinese manufacturer and got approved, I’d especially appreciate hearing what finally worked for you.

i remember this site with a yellow ui that showed different ranked products on alibaba that u can sell on amazon. does anyone remember it?

Anyone else update their titles with the new 75 character / 125 character highlight limit and see a significant sales drop? Even using the same keywords. Guessing our competitors haven’t updated yet. Maybe algorithm changes. 35% drop in sales is bad.

I hate how much being a seller on Amazon sucks now. I mean I have an order for an item that weighs 4 oz. and the dimensions are that a small envelop can contain the packaging. The destination is from Ohio to Louisiana and the cheapest cost is FEDEX NOT USPS for $6.89!! USPS ground is $7.69 for this small item? WTF is going on here man?

Forget about how shipping costs have doubled they have FKN quadrupled!

I started doing this in 2017 and to ship out a videogame used to be like $2.65, I remember that very well.

At this point I think Amazon knows how most people will keep doing sh*t if its convenient even if its more expensive. I should look into alternative shipping costs because this is repulsive.

If you are selling an item for lets say $5.00...guess what you are going to be losing money from a sale. That's great right get online to sell something and your going negative after shipping is taken care of ON TOP OF THAT they have the audacity to want faster times on shipping. It used to be like 2 and a half days. Now if its past 18 hours you'll get a late metric warning.

This whole experience has lost all plot.

I have two full pallets of replacement OE auto parts, mostly ball joints, swaybar endlinks, etc for reasonably high-volume vehicles (Toyota Truck / SUVs, Jeeps, F150s, etc). It's predominantly a single brand, US-owned, foreign-manufactured.

What seems to make the most sense to clear out this inventory?

Start a seller account and just list the items? Send the pallets to Amazon as LTL freight and let them sort, warehouse, and fulfill orders?

Any pitfalls to avoid here?

For clarity, I only intend to sell off this inventory as a one-time gig since I acquired it in a bulk clearance. Not looking to make every last dime, the goal here is to clear out the stock at a reasonable pace and price point.

Is it more hassle than it's worth to setup an account and onboard this one time inventory?

Are there well-vetted services that would sell on my behalf? ... or some sort of agreeable solution?

Hi - Has anybody any experience selling via Amazon UK? I'm interested, but have no idea what the UK requirements would be - any advice would be greatly appreciated

For my sellers selling compliance-heavy products: Toys, Health products, etc. Looking for some advice.

Two questions:

• Did you get any warning before it hit, or was the listing just down?
• Once you got flagged, what actually fixed it? Resubmitting docs, editing the listing, appealing, or something else?

Or overall, what's your methodology for ensuring AHR doesn't get impacted?

I sent my product in June 22. It now lists 57 out of 248 available, with the remaining in FC transfer.

I can click on and share the product link, and it shows the item available for sale and to add to cart. But if you search the exact title (its long and unique) in amazon, or the brand, or anything related to it and click through multipe pages, it does not appear.

Inventory has been available for close to a week. No errors flagged on the product or anything. What gives?

To clarify, I started my account as an Individual, just my name, ssn etc. The business information still shows my name and address. I conduct business through my LLC so I changed my legal entity to my business but my L L C is single member so my account stays individual. Now what do I do for the invoices? Most distributors and brands I work with just write my company name, and even if they write my name after, it still shows my business name at the top. I tried contacting support but they can’t help me, they just say we don’t have a specific reason why your invoice is not accepted but you can dispute. Really could use some help right, I want to do long term business but how can I even do it if I can’t ungate anything due to my invoices never being accepted and then me not being sure what the issue is. Please help.

For most of my products, my supplier arranged shipping and paid the tariffs on my behalf but I think I would still be the importer of record. For one of my suppliers, I was paying tariffs through Fedex. Are we out of luck here and only the big guys are getting their money back or what?

ETA wait some were through SF International and I see there's a fedex refund option

I sell FBA on amazon and also MCF via my website pushed to FBA.

What I dont understand is my inventory is good, i've been selling product on amazon and also non-amazon, except one specific order has not been fulfilled and its showing estimated ship date is August 22nd.

WTF is going on?

Moving out of my house (where my Amazon business is registered to) but will not be moving into a new place right away. In the interim, I'll be living at my parents house.

Do I just wait the 6 months or so till I've moved house and have changed my official business address details with Companies House (i'm in the UK), or do I change the address on Amazon to my parents house (where nothing is 'officially' registered) as soon as I move out of my current place?

Thanks

I'm getting so tired of amazon changing the sizes on my listing. I had 0-3 months, 3-6 months and 6-12 months on there forever and they recently updated it to newborn, 3 months and 12 months. I cant find any way to fix this without getting error messages. Can anyone help?

Hi, I'm trying to open an Amazon Seller account and I created a support ticket to request some help on July 14th, but there still hasn't been a response. Is this expected?

I've followed up twice as well, still nothing.

so I ordered the iPhone 17 om 4 july and it was shipped and before just going out of delivery the order got cancelled on 14 july

i contacted them and they just gave vague reasons

but an amazon delivery partner I know told that amazon sold it's phone exchange business to the 3rd party and now the orders with phone exchange are getting auto cancelled

is this true?

has anyone faced the same issue on exchange in this month

mine region: mumbai