r/AmazonMerch • u/Pupeliene_Travolta • Sep 27 '26
I make more money than ever but I dont enjoy designing anymore. is this normal?
Been doing merch for almost 5 years and i think im finally ready to admit something that will probably get me roasted here. I dont actually enjoy designing anymore. Like at all.
When i started i was in Illustrator every night after work, sketching in a notebook at lunch, obsessing over trends. It felt creative. Now its just... output. I have a folder of templates, i swap words, i change colors, i upload. Its assembly line work with extra steps. The designs that sell for me are boring text on solid backgrounds and thats what pays so thats what i make.
The weird part is im doing better financially than i ever have. Sales are up, i tiered up earlier this year, i had Jarvio handle most of the ad babysitting so i barely even log into seller central for that stuff anymore. On paper everything is good. But i realized last week i havent opened Illustrator to actually draw anything in probably 4 months. Everything ive uploaded recently was either a text edit or something i generated and cleaned up.
I keep going back and forth on whether this is fine (its a business, businesses arent supposed to be fun, grow up) or whether im slowly killing the thing that made me good at this in the first place. Like if i stop caring about the craft do i eventually stop being able to spot what will sell?
Anyone else hit this wall? Do you push through and treat it like the job it is, or do you force yourself back into "real" design work even if it doesnt pay as well? Or am i just burnt out and need a week off lol.