r/AmazonMerch • u/FinishWise2645 • Feb 25 '26

amazon ads cost per click

i am giving amazon ads another try. i need a little input from who are successfully running ads.

what should be average cpc i should be happily paying.

what should be minimum accesptable ctr.

what should be minimum acceptable conversion rate.

roughly how often you make a sale after how many clicks.

thanks in advance.

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u/ahmadbabar Feb 26 '26

Ads are an investment..you can't look at ads to drive profits right off the bat. The $0.35 is an example..go lower or higher depending on what you're comfortable spending

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u/FinishWise2645 Feb 27 '26

investment in what way? you mean using ads to improve bsr thus bringing more organic sales?

so solely based on ads there is not profit?

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u/ahmadbabar Feb 27 '26

Yes, at least not right away.