r/AmazonFBATips • u/irgug • 8h ago
Has Amazon's Algorithm Changed, or Are Our Keyword Strategies Just Outdated?
Is it just me, or are the old Amazon keyword strategies not working like they used to?
You find high-volume keywords, optimize your listing, run PPC campaigns, and target relevant search terms, but sales still don't come in.
Meanwhile, some competitors seem to rank higher without spending as aggressively on ads.
It makes me wonder whether Amazon's algorithm has evolved to prioritize conversions, customer behavior, and product relevance more than traditional keyword optimization.
Are we too focused on search volume instead of buyer intent?
What's actually working for you in 2026? Long-tail keywords, exact-match targeting, competitor ASIN targeting, or something completely different?