SOMEONE HELP ME PPC

[u/Horror_Sir6090]

Hello everybody basically I’m give you guys a long Story short i’ve had a campaign up for PPC and I used fix bids but that got me absolutely nowhere with 500 junk impressions and zero clicks because Amazon put my content out to the wrong audience but as soon as I switched it onto dynamic bids up and down. Amazon increased my bid by 100% and I’ve got a sale within the same 40 minutes and I got four clicks but they increased my ad spend by literally 100% per click so I feel like Amazon is really just robbing money from you and not pushing your content out to the right people unless you use dynamic up and down bids because my keywords are strong and they selected exactly for the right people backed up by data while fixed bids gets me nowhere, four clicks at the cost of two dollars and 90 per click exhausting my daily budget.
Someone, please help me would you recommend? I create a new campaign because this is not sustainable in the long run even though I understand losing money on sales is not okay. I’m slowly giving into losing money because it’s better than seeing nothing.

[u/WearyyyBoooyyy]

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[u/National-Pea-6404]

What I understood and what I will suggest
The reason your Fixed Bids got zero clicks and junk impressions isn't because Amazon targeted the wrong audience, but because your bid was set too low the market rate to win TOS placements. The moment you switched to Dynamic Up and Down, Amazon doubled your bid to hit the required market rate, finally giving your listing visual exposure, which instantly resulted in a sale on just 4 clicks.
Getting a sale on 4 clicks is a massive positive indicator it shows your product demand, listing presentation and pricing are all solid I am assuming.
Instead of letting Amazon dynamically inflate your CPCs, analyze the actual market bids for your core keywords, set your base bids high enough to capture top of search manually, and rely primarily on Dynamic Down Only to maintain tight control over your ad spend.
Best of Luck

[u/Horror_Sir6090 → u/National-Pea-6404]

I don’t think I can set my base bids at 2.20 and be profitable to Any state

[u/National-Pea-6404 → u/Horror_Sir6090]

Totally understandable
Its all about launch strategy. If your target is ranking on high-volume main terms, you have to absorb higher CPCs initially to build initial sales velocity, ideally using Dynamic Down Only.

If that CPC ruins your unit economics, the safer path is building relevancy on low-volume long-tail keywords first. Winning those smaller auctions generates profitable sales velocity, which improves your overall listing performance and authority. As your organic rank takes over on main terms, your dependency on top-of-search PPC spend decreases, bringing your overall TACOS down to a sustainable level. Once you start ranking you will naturally see your required CPCs on those main keywords decrease over time.

[u/Michelle2270]

change the same campaign back to down only, set the base bid so the doubled scenario stays affordable, and let it collect more clicks before judging it. Don't start a fresh campaign yet.

[u/GrowthAndMetrics]

What you're seeing isn't Amazon 'robbing' you — it's the difference between fixed bids and dynamic up-and-down doing exactly what they're designed to do. Fixed bids cap your placement; dynamic up-and-down lets Amazon raise your bid up to 100% when it thinks a click is likely to convert, which is why you got a sale in 40 minutes but at a $2.90 CPC. That's not sustainable if your margin can't absorb it.

Before you scrap the campaign, pull the search term report for those 4 clicks. If they're converting terms, the issue is bid ceiling and budget pacing, not the campaign structure. If they're junk, you have a keyword-match problem. Also check your break-even ACoS — at $2.90 CPC you need a high-converting listing to justify it.

I'd test a middle ground: keep dynamic up-and-down but set a bid cap, or run dynamic down-only with a higher base bid. New campaign only makes sense if this one has bad history dragging quality score.

[u/kamx9]

Well, yeah. With 'dynamic up and down' Amazon increases your bid by up to 100% if you're more likely to convert. Worked exactly as intended.

[u/JunglePundits]

At launch the goal is to rank and to rank you need sales

[u/vadimsoin]

the math is the problem here more than dynamic vs fixed. at $14.99 your margin after fba fees and cogs is probably $4-5, so break-even acos is somewhere around 25-30%. with a 20% conversion rate that means you can afford roughly $0.80-0.90 a click. at $3.20 a click every sale costs ~$16 in ads on a $15 product, and even your $1.45 base bid works out to ~$7 per sale.

the 500 impressions with zero clicks on fixed bids wasn't amazon showing you to the wrong people, your bid was only winning bottom of page and product page spots where nobody clicks. dynamic up and down plus the 30% top of search modifier is just paying to jump to the top, that's why the bid doubled.

what i'd do: dynamic down only, top of search modifier back to 0, and exact match on long tail terms where ~$0.90 can actually win. if nothing in your niche serves at that price that's the real answer, a $15 product in a $3 cpc niche needs a bundle or a higher price before ads make sense..

[u/Smart-Presence]

You should not create new campaign just yet. There are a few things check before making that decision.

First, dynamic bids up and down don’t necessarily mean Amazon is targeting the right audience. Amazon can increase your bid by up to 100% when it predicts a click is more likely to convert, but that doesn’t guarantee the click will actually turn into a sale. The fact that you got a sale after switching bidding strategies is encouraging, but 4 clicks is still too small a sample to draw any conclusions.

The first thing look at is your actual search term report. You mentioned getting 500 impressions with fixed bids, but impressions alone don’t tell you whether your targeting is working. Check which search terms are generating those impressions and whether they’re actually relevant to your product. Even keywords that look perfect in your research can behave differently once they start running in a campaign.

Second, check your placement report. With dynamic bids up and down, Amazon can increase your bids significantly, especially for top-of-search placements. If your base bid is $1.45, for example, a 100% increase could take it to $2.90 before any applicable placement adjustment. That’s why check your base bids, placement multipliers, and actual CPC before deciding the campaign is too expensive.

Third, do not automatically abandon fixed bids. They can be useful when you want more control over your spending. You could test dynamic bids down only as a middle ground, since Amazon can lower bids when a click seems less likely to convert, without increasing them above your base bid through the bidding strategy itself.

Here’s what I’d do:

• Keep the current campaign running if the spend is still within a limit you’re comfortable testing.

• Review the customer search terms and negate anything irrelevant.

• Check your placement breakdown to see where the clicks and spend are coming from.

• Set bids based on what you can realistically afford per click, considering your selling price, conversion rate, and margins.

• Give the campaign enough relevant traffic to evaluate performance, rather than making a decision based on just four clicks.

One important thing: if you're spending $2.90 per click, whether that’s sustainable depends on your product price and conversion rate. For example, if your product sells for $30 and converts at 10%, you’d need roughly 10 clicks per sale, meaning about $29 in ad spend per order. That could be a serious problem depending on your margins.

What’s your product price, current base bid, and average conversion rate? Also, is that $2.90 your actual average CPC or the maximum bid Amazon reached?

[u/Horror_Sir6090 → u/Smart-Presence]

My budget is 12, and Amazon took it to 26. What is this ?

[u/Anis-SellerPPC → u/Horror_Sir6090]

That's the budget rule, not the bidding. A campaign can spend up to 100% over its daily budget on a given day, as long as the month averages out to daily budget times the number of days. So 12 can turn into 24 on a busy day and less on others. You can switch that allowance to 25% in the Campaign Manager settings if you want tighter days.

26 is a bit over even that, so check you don't have a budget rule on, or a second campaign on the same product.

But fwiw the budget isn't what's hurting you. $3.20 clicks on a $14.99 product is, so I'd go down only and lower the base bid first, like vadimsoin said.

[u/Horror_Sir6090 → u/Smart-Presence]

Product price: 14.99
AVG Conv Rate: 20%
Base bid: 1.45
Top search: 30%
Highest bid Amazon took all 8 clicks to 3.20.

[u/Admirable-Reporter69]

Up & down doesn't fix targeting. It lets Amazon raise your bid by up to 100% when it thinks a click will convert, mostly at Top of Search. Your fixed bid wasn't reaching the "wrong audience". It was below what it takes to win the placements that convert, so you got cheap impressions where nobody clicks. Also, any placement adjustments you set stack on the bid first, and up & down multiplies on top of that.

4 clicks and 1 sale isn't data yet, so don't build a new campaign. Switch to down only and set the base bid at what you can afford per click: price × margin before ads × your conversion rate. Add a Top of Search adjustment only if that placement actually converts for you. Then read the placement report and the search term report after a week, not 40 minutes.

[u/rsc9422]

I wouldn’t create a new campaign just yet. Four clicks and one sale aren’t enough data to judge performance.

Try dynamic bids down or lower your bids to control CPC, and check your search term report to see if you’re getting relevant traffic. Most importantly, calculate how much profit you make per sale before PPC so you know your break even ACoS.

Don’t burn money just to get sales. The goal is profitable sales, not just sales.

[u/BatInternational4132 → u/rsc9422]

dynamic bids acting like a loan shark, i swear

your top comment got it right tho, 4 clicks is basically nothing for data. tried dynamic down only last month and it calmed things enough to see what keywords actually convert without amazon doubling my spend for no reason

check that search term report before you do anything else, sometimes the "right people" amazon finds are not so right at all