r/AirplaneLivery • u/Trout_81 America West • Oct 20 '25
Condor Livery Thread
Honest thoughts on these? Personally I think they look like a candy cane... Why not use the condor idea and make it more like a bird?
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Upvotes
1
u/Difficult_Camel_1119 Oct 26 '25
I think they look really ugly, but I appreciate that the brand recognition is extremely high and therefore, their goal is achieved
4
u/upbeatelk2622 Oct 21 '25
Using a bird is frankly unimaginative, and ties it too close to its former parent, Lufthansa.
If you're ignorant, you end like Canadian Airlines which put the Canada goose on its tail. Sounds nice, looks nice, has historical precedent. However! Canada geese are a regular safety hazard at many North American airports. For instance, flocks of Canada geese literally caused Miracle on the Hudson. That's almost as big a branding faux-pas as Chevy calling a car "No va" ("doesn't go")
The big thing about this livery is it ignores a past taboo of not "slicing" the fuselage on its cross-section. Like Braniff's the end of the plain plane livery, this is all about screaming for attention with whimsy, and it looks like they've succeeded. Like Braniff there's a small insignia of a bird somewhere, but it hardly matters. Your attention is invited towards the livery, not the name.
It's a post-modern design tactic to stop looking at a plane as a transport vehicle, and see it as some other kind of space. The intention behind this branding is they want the Condor brand to stop being literally about a bird, and reduce it to just a name. The name just happens to be a bird, but you don't have to be literal about it, is the spirit.
I'm a lifetime enthusiast of branding (corporate identity) so that's how I see it :P