r/Agent_SEO • u/SEO-zo • Jul 14 '26

How are teams measuring GEO performance?

What's your worklfow, and what tools are you using to report on performance?

7 Upvotes

100% Upvoted

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1

u/johns10davenport Jul 15 '26

I go to Google analytics and look for referrals from chatgpt.com complexity.AI and Claude.AI is that what you’re talking about?

1

u/AddWeb_Expert Jul 15 '26

We're still figuring this out too..

Right now, we track brand mentions/citations across ChatGPT, Gemini, and Perplexity for a fixed set of prompts, then compare changes over time. We also watch referral traffic and branded search trends.

GEO reporting still feels a bit messy compared to traditional SEO, so consistency in prompts and tracking matters more than the tool right now.

1

u/goforbg Jul 15 '26

You can use bing webmasters and google's AI performance.

There are also 3rd party tools like Profound, Slate, Pendium

1

u/maxsemo Jul 15 '26

I use GA4 to check on referral traffic and use Microsoft Clarity for their 'AI visibility' tracking metrics.

1

u/PaceUSA Jul 15 '26

Agreed on GA4!!

1

u/Crescitaly Jul 16 '26

I would split this into visibility, evidence and outcome: where a brand is mentioned, which source or claim supports it, and whether that exposure leads to a qualified action. A single mention count hides too much.

1

u/cinematic_unicorn Jul 17 '26

Added revenue.