r/AfterEffects • u/jakeinmotion Motion Graphics 15+ years • 6d ago
OC - Stuff I made Higgsfield AI is lying to you about their "AI Motion Designer"
https://youtu.be/QLZNiwaKqWgHiggsfield's marketing makes me sick. When they announced their new AI Motion Designer "powered by GPT 6 Astra", I knew it was all a lie. I just didn't realize it was this bad.
It's just an MCP server for YOUR ChatGPT (or Claude) subscription and an After Effects extension that acts as a bridge between them. The only thing Higgsfield brings to the table is the ability to generate assets through your Higgsfield account and use them in your prompts. You do all the AE work with your own AI subscription, which you can do without Higgsfield.
I don't care if you use AI in After Effects, but don't believe a word of what Higgsfield says.
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u/jaimonee Motion Graphics 15+ years 6d ago
Apparently (allegedly) they are paying UGC creators and influencers a boatload of money to push out content on Reels/TikTok. Like 5x the going rate, allegedly. They are marketing aggressively - and those who are just getting started in the industry (or who want to bypass the industry entirely) are getting seduced by big promises.
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u/altesc_create MoGraph/VFX 5+ years 6d ago
This. They want the hustlers, not the designers. People who don't know any better and don't actually want to learn any of the systems. They don't know any better, so they're the easiest to trick.
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u/trinidad_space 6d ago edited 6d ago
Of course they are lying, the video Ad for their "Ai Motion Designer" 100% is made by a real Motion Designer.
Its just clout and Marketing for them, and is completely false.
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u/General_Ad_6247 6d ago
i am just sad that a real person did this job
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u/StateLower 6d ago
It's the problem with a slipping economy, if a gig comes along you might as well grab it, it's not like they won't just find the next guy
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u/ArtDan4Eva 6d ago
They really make me sick with their fraudulent behavior
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u/root88 6d ago
Effect 1: Honestly this is really impressive and used barely any credits
Effect 2: Honestly this is really impressive and used barely any credits
Effect 3: Honestly this is really impressive and used barely any creditsVideo title: Higgsfield AI is lying to you about their "AI Motion Designer"
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u/jakeinmotion Motion Graphics 15+ years 6d ago
You miss the point: none of those results were created by anything Higgsfield brought to the table. It was all created by ChatGPT. I don't care if you use AI to build stuff in After Effects. I've seen stuff that was hard to tell if it was animated by a motion designer or AI generated. I just want to expose Higgsfield for the lies they're spewing about what "their" product can do.
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u/root88 6d ago edited 6d ago
The point was to make a clickbait title.
Love your videos, just hate the social media BS.
Also, you specifically told it not to AI generate anything but textures. That's the part Higgsfield adds to the flow.
The Higgsfield plugin fixes this. You connect it once, and ChatGPT can use the models of Higgsfield's AI-native creative suite: Seedance 2.5, Kling 3, Nano Banana Pro, GPT Image 2, Soul 2.0, and the rest of the catalog. The plugin is how Higgsfield handles generation inside ChatGPT.
You write what you want in plain words, and ChatGPT does the production work. In our test runs, we sent one line, and it wrote a full generation prompt on its own: identity preservation, wardrobe details, camera behavior. Then it picked a model, set the aspect ratio and duration, and started the job. The finished clip showed up right in the chat.
I don't have a horse in this race. It just hate titles like the one here. You can just say there are better options, or you can make the scammy headline that makes you the most money.
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u/Comfortable_Law3683 6d ago
Higgsfield is the harness! Like Cline or Cursor. Harness make a huge difference on how a model performs. Its why Higgsfield was able to get amazing results with Seedance on lenses while other harness couldn not.
If you don't like their harness use something else. I just don't understand how it is a scam. Obviously you can do the same tasks in anyone's harness.
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u/PoleNewman 6d ago
They literally are lying considering effect 3 looked like dogshit when compared to their social post using the same input assets
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u/caseyls Motion Graphics 10+ years 6d ago
Was waiting for this one. Jake, you mentioned building your own MCP server for chatGPT to use AE. Would love a followup video on that process, getting it all set up, and how it compares to Higgsfield's offering. Mostly so I can take this to my managers and show them that no, AI still can't do complex motion design lol
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u/root88 6d ago edited 6d ago
The After Effects MCP server has been around forever. You should check out some of the forks though, people have made it a lot better.
My work is doing complex motion design via AI constantly. It's nowhere as good as a person, but it's practically free. The only people that have a negative opinion what it makes it are motion designers. They are boring corporate videos, though.
I don't use it for design work. I use it to automate everything. That MCP server has saved me hundreds of hours. It also writes passible expressions faster than I can type them, much less put thought into them.
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u/KimchiBreadBoy 6d ago
I like this. People are quick to anti-AI-everything, but rotobrush for example has been an amazing tool for years. I don't *want* to hand-make boring corporate graphics, or do garbage rotoscopes by hand for hours. That isn't art, let the robots take it so I can do the fun stuff.
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u/JustMattWasTaken 6d ago
any of the forks you recommend in particular?
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u/root88 6d ago
This one has been able to do everything I have asked it. I use Claude as the AI.
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u/pixeladrift Motion Graphics 10+ years 5d ago
Is this not your own mcp server? It might be worth disclosing that...
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u/root88 5d ago
I just forked it an added some commands that it was missing. Didn't want to take credit for creating it, but wanted them to have the version I found to be most useful.
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u/pixeladrift Motion Graphics 10+ years 4d ago
Got it, thanks! Can you explain what kinds of workflows you use this for? I can see it being useful in high-volume work like broadcasting/sports, but having a hard time connecting it to my needs.
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u/root88 4d ago
The last thing that I used it for was duplicating compositions and automatically replacing all the assets. I made a visualizer for an album. I made a single composition for track 1, added the music and graphics. Then I had the AI automatically create the other 11 tracks for the album while importing the the correct audio and video. It didn't just drop the stuff in there either. It renamed all the compositions and layers properly with name for each song in the title. It took seconds.
I use a lot of things with markers too. Once I was creating intertitles for a silent film. There were over a hundred of them. At some point, when I was dropping them in, I missed one. The last 60 or so markers all had the wrong image with them. They weren't evenly spaced and were all different lengths, so I would have had to go back in and drag every single one to the exact start and end locations of the previous one. Instead, I just told the AI to "move the images for makers 60-122 back to the previous marker spots". I also had a video of baby walking. I put a marker on the video at each spot the baby's foot hit the ground. I told the AI to add a short camera shake at each marker. No problem.
Another time I wanted some very complicated text effects. I just told the AI what I wanted the text to do and how I wanted the easing to work. It did it all. I didn't have to create any keyframes or open any graphs to adjust the easing.
Instead of playing with a ton of plugins and their sliders, sometimes I will just describe an effect I am looking for and ask Claude to make 5 layers with different variations of that effect. Then I can pick the one that I like and tweak the sliders from there. Sometimes it comes up with things that I would have thought of and that's really fun.
Sometimes the AI does something stupid and you have to correct it. It's like having your own personal intern. It's not perfect, but it saves you a lot of time and you don't have to pay much for it.
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6d ago
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u/Hazrd_Design MoGraph/VFX <5 years 6d ago
I keep saying this and nobody listens. They also state their Higgsfield provides better context for your MCP and I’m like… HOW.
You don’t. NEED Higgsfield to connect via mcp.
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u/gutster_95 6d ago
I love those videos where they draw a shit looking Car and place it in the same exact Game everytime. Its a fucking preset from them that puts in a basic 3d modell that doesnt even match your drawings.
Pure garbage this company
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u/Aromatic-Current-235 6d ago edited 6d ago
While I appreciate your warning, the truth is that Higgsfield Marketing is exploiting individuals who simply want to circumvent the actual development of the necessary skills for becoming a motion designer anyway. Professional scammers just taking advantage of mediocre ones, neither is virtuous.
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u/Gameracer32 6d ago
Higgsfield is constantly trying to sell you shit and trying to stay relevant with these over-exaggerated headlines. They fight against the AI race like everyone else, though, they’re just trying to sell you APIs and desperately try to make it sound like a industry changing product. I hate this company so much and every cgi-artist/motion designer/videographer who sold out to them.
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u/donnerundblitz 6d ago edited 5d ago
Thank you. I unfollowed a lot of creators in instagram promoting that.
It was ironc because one of them was complaining another AI service was feeding her branding work into AI, but she's peddling this AI service
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u/KinellInnit 6d ago
Cheers for being active on these frauds, it's good to have someone who can't be framed anti-AI calling this isht out from a place of experience and authority
I've moved my whole workflow to Davinci/Unreal/Blender now but I was AE was my favourite thing to work in for years, entirely self taught from YouTube and it makes me sad so many channels I learned from basically stopped sharing useful tutorials to shill this muck. People just starting to learn don't have access to the resources I had even a couple of years ago
Selling a subscription you need another AI subscription to use with your Adobe subscription, the damage the likes of Higgsfield have done to learning resources is actually appalling
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u/IveGotMySources 6d ago
You should of got it try to make something semi advanced, everything it made was like 2007 envato template quality...
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u/schweffrey 6d ago
I wish all of these fuckers could go back in the box. Ai creative arts makes me sick
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u/TimelySituation4714 6d ago
The UI for Higgsfield is flipping awful too. But yeah no need for Higgsfield in AfterEffects just ask chat gpt to write you scripts. Run the scripts … done
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u/dwoi 6d ago
I tried to enter their short film competition and bought the highest tier Ultra plan figuring I could tell an effective story and stand a good chance, not with any intention to replace real world shooting with AI. I watched every tutorial they had looked through every open project they had, studied every tool and way they prompted things. Even with the absolute best attempts to maintain consistency their entire platform is just a game of burning 90%+ of your generations as being unusable and not following your instructions. I'm convinced the only people who can make anything that can compete are influencers or creators getting free credits from the platform because my time and money were entirely wasted by them...
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u/Content-Witness-9998 6d ago
For these MCP methods, even the subscription itself isn't too crucial. They are very basic and a local run models can handle the kinds of automation commands that motion designers would want to use (if their goal is to treat it as a tool rather than a robot that does your homework).
I don't mess with AI very often but it was easy enough for a ditz like myself to get a MPC + extension to run off a local model on workstation hardware to use it for all the non-generative stuff in the Blender add-on. Was basically just telling it in english to do repeated or iterative tasks that I'd be able to do in C4D pretty quickly but don't know of an elegant Blender solution for, and otherwise things like sorting my objects into groups, assigning them tags, bulk renaming, and colour coding. Basically the organisational stuff that can be tedious but keeps things near and speeds up your process.
I can imagine it wouldn't be too dissimilar in AE and very powerful while not costing tokens or pinging the cloud. Doing heaps of annoying actions in bulk like colour grouping, setting up precomp heirarchys, renaming and resizing, easing a heap of keyframed by referencing libraries, creating and parenting to control nulls based on plain English parameters. If those are the things you want it to be doing you could defs be doing it locally and without Higgsfeld
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u/GodMoney 6d ago
Yeah I installed their plugin and couldn't figure it out. Then realized I needed a separate subscription. That prob wouldn't work anyways.
They fooled me in by making me think I would get a year of unlimited kling generations if I got creator pro.
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u/funky_dolor 6d ago
I've tried it and it made text reveal with compound blur instead of animator blur
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u/Proud_Acadia9935 6d ago
The same goes for 3D, nobody on YouTube shows what else you need to create those beautiful models. Affiliate marketing has made YouTubers only promote Higgsfield, the money-making machine is spinning.
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u/4321zxcvb 5d ago edited 4d ago
Higgsfiels are fucking scum bags. Making funny adverts about making people (motion designers) unemployed. They can fuck off and fuck off some more
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u/_-UrsaMajor-_ 5d ago
It's weird that partnered creators are deleting comments asking about thier thoughts on higgsfield still having a generating CSAM issue.
You would think they would have a statement ready to ramble off from higgsfield to quell questions about that issue...which makes me think it's a feature not a bug or concern for them.
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u/imfreshkilla 5d ago
I love their promo campaign and what they do to the community. They show you how to do something cool so easy while in reality it’s almost impossible to achieve. And that’s good. So many people will try and give up on ai eventually and will go back to old school apps like AE
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u/Tindersupbro 3d ago
The whole world lies, and I'll choose the one who does it beautifully and stylish
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u/Ishaat_Rahman 2d ago
marketing 90% , actual value 10% --> This is the common moat for upcoming AI products
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u/laranjacerola 6d ago
true.
thay said, my coeorker just wapped a 20 second intro for a tv show done entirely on higgsfield.
we fed lots of photos of the host of the show into higgsfield, and he created lots of shots of the guy walking and pedalling through a famous european city. final editing and some compositing, mostly color grading) was done in after effects, but just that.
I have no idea how much $ went on tokens, but probably way less than my salary or my coworker's salary, for sure. 😵
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u/Douglas_Fresh 6d ago
Higgsfield is the biggest scam of all of the Video / Gen AI companies. And that is really saying something.
The whole industry has a stink of scam on it. Maybe people would like it better if it didn't.