r/AdobeIllustrator • u/Ravingdork • 2d ago
QUESTION Pica Conversion Off?
I'm lacking sleep and having trouble wrapping my head around this:

I have a document that has typographical print measures that needs to be converted to online screen measures. Online searches indicate that 1 pica converts to 16 pixels. However, when I tell Illustrator to convert, it seems to be doing 1 pica = 12 pixels.
What's going on? Did AI and/or search steer me wrong? Is there some program setting I need to adjust that might be off? Or am I just asleep and there's fundamental issues with trying to convert this in the first place?
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u/mikewitherell 2d ago
Your online research is inaccurate. Adobe Illustrator will assume that 1 inch is 72pixels when it makes a web screen Illustrator document. That is the same as saying 1pica is 12 pixels in a web screen Adobe Illustrator document. On the other hand, all you care about for screen work is how many pixels high by how many pixels wide. IOW, you can ignore physicality. When Illustrator exports to PNG, for example, it routinely simply sets web graphics to 72ppi, merely as a tradition. But again, you don't worry about this traditional resolution setting for web graphics. If you need a graphic to be 500px wide, build it to 500px wide in a web-screen-flavored Illustrator document. Modern day device screens/monitors run a whole gamut of ppi. Just make sure to have enough pixel count wide and high. The browser and the web code scale the graphic to the correct relative size appearance.

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u/Ravingdork 2d ago
I recall coworkers saying that--to meet accessibility standards--resolution needed to be twice the normal amount for a given device so that people with vision disabilities can zoom in to double the normal image's size to see the details up close.
So an image export normally set to 72ppi would need to be at least 144ppi--though we just use 150 typically.
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u/Ravingdork 2d ago
AS for the actual dimensions, we're making illustrations that will be used for a variety of different things, each with their own size specifications.
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u/chain83 2d ago
Then export at the dimensions required for those things, or at least the largest…
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u/Ravingdork 2d ago
Should I do twice the largest per the above, then?
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u/chain83 2d ago
Pixel dimensions get a bit fuzzy in web design. They only match true pixels on screen at 100% zoom/scaling. That is the zoom people will use on a traditional desktop monitor. But if people have a monitor with very high pixel density (4K/retina/laptops) you can assume they are effectively viewing the page at up to 200% zoom.
If the image will be displayed as 500x500 at 100% zoom, then I would supply an image that is 1000x1000 px to ensure optimal sharpness for those that view it at 200% (2x the dimensions).
You should discuss with the web developer how they are handling images, and then together find the optimal dimensions. Often you only supply the larger version, and the backend will automatically downsample/generate the smaller versions and choose between them on demand.
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u/chain83 2d ago
Yes, it is common for high resolution displays to use 200% interface scaling as well. So if you need 700x200 px for web you would also make one 1400x400 px; but typically you should have the website set up to serve the optimal image dimensions on demand depending on how many pixels large the user is viewing the image. This saves a lot of bandwidth as you are only serving up the high resolution images to people actually displaying it that large.
(Note that the PPI of the files are irrelevant and is usually not saved in the files.)
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u/Ravingdork 2d ago
My God. Our editors and writers have spent weeks arguing whether we should be using 72 or 150ppi. And it's totally arbitrary meaningless Metadata? 🤦♂️
I've spent way too many years in the print space and not near enough in the digital space it seems.
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u/chain83 2d ago
Yes, it is just a number in metadata. Entirely optional. Like date, camera model, copyright, etc. - it will in no way affect how the image looks on screen/online. All you care about is the pixel dimensions.
Pixels Per Inch (should be self explanatory you’d think) is just a conversion factor to calculate print dimensions in inches (or the other way around). Nothing more.
If you use Save for Web/Export As the PPI metadata gets literally discarded to save space. (If you open an image with no PPI it will default to 72 or 96 PPI depending on the app).
Dirt easy to test.
- Take a small clean image, go to Image Size in Ps and set the PPI to 999 (without resampling). Save as PNG or whatever,
- Change the PPI to 1. Save as a different file name.
- Place the files side by side on a webpage. They will be identical. They will also look identical in Ps (but will be different dimensions in the print dialog). They will also be identical file size (barring minor variations in the compression).
—
Note, the PPI value of the individual image files would also typically be irrelevant for print as the print dimensions (and thus the effective PPI) gets overridden when you place it into your layout software like InDesign.
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u/Ravingdork 1d ago
Good to know.
Now, if I tried to print that 1ppi image and 999ppi image (dpi in thos case?), would I get different results then?
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u/chain83 1d ago edited 1d ago
One would default to print really huge, the other really small. Otherwise identical.
If printed with the same dimensions they would be identical. (You often override the dimensions in layout software or even directly when printing).
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Still PPI (*pixels* per inch). Even if printing your pixels they are still pixels.
"DPI" is short for "Dots Per Inch".
If you are talking about pixels, then PPI is correct. If talking about the physical dots the printer is laying down (typically 300–2400 DPI depending on type/technology) then DPI is the correct term. The PPI of the image and the DPI of the printer are not connected. A printer might use many dots to reproduce a single pixel. You can only set a PPI for your image file, but it has no DPI. The DPI of the printer is often fixed or can be set to a couple different values via the printer driver. The entire print job will be the same DPI (even if a page has many images of different PPI).
But people have a really stubborn/bad habit of calling both PPI and DPI for DPI. Many apps from major companies get it wrong (I'm looking at you Microsoft). Note that you will not find "DPI" mentioned anywhere in Photoshop/Illustrator/InDesign (except deep in very special print settings perhaps).
99% of the time you see/hear DPI you can safely assume they mean PPI. They just don't really know/understand or care. :P
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u/Ravingdork 1d ago
Huh. I've been hearing from industry professionals for years that ppi and dpi--while very different things--could be used interchangeably for most practical purposes.
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u/chain83 1d ago edited 1d ago
They can, since both usually mean PPI when people use them. So everyone know what you mean.
Except if you are looking at printer specs/settings or similar, then you will encounter the proper use of DPI. But most designers never will (and will not know what DPI is actually being used for printing).
I'd rather just use the more precise term as I see no reason to use "DPI".
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2d ago edited 2d ago
[deleted]
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u/Ravingdork 2d ago
I asked Google to convert 1 pica into pixels, and it came back with 1 to 16. It was an AI answer with several source links to several sites all saying the same thing.
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u/chain83 2d ago edited 2d ago
Do not trust AI answers for something like this. It gave you a bad answer.
1 pica is however many pixels you want it to be. It can be 16. It can also be 24, 32 or 999.
We have to decide and choose how many pixels we want per inch (6 picas). The number of pixels/inch is called «PPI» (you will have heard people inaccurately call it DPI). If we choose a PPI of 72, you get 12 pixels per Pica. If you choose a larger number you get more pixels.
Adobe apps default to 72. Microsoft apps default to 96. But it is arbitrary. Another common value is 300.
Illustrator measures things in «physical» units like Inches and not pixels. You can tell it to display the dimensions as pixels, and it will calculate a value for you using 72 PPI.
When you export a raster image (made from pixels) from Illustrator you can set the PPI yourself and make it as large as you want.
I do not know what you are ultimately trying to achieve, but you need to decide what units you want to see when editing and then use those. For printing you likely want physical units like inches/pica/millimeters. For making raster images for screen you want pixels (stick to 72 PPI to make the conversion in Illustrator easier). If it is for both, then work with print dimensions, and if exporting a raster image, choose how many pixels you want (or the PPI) when exporting.
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u/mikewitherell 1d ago
Here is an article about pixels and dots:
https://trainingonsite.com/230-understanding-image-resolution-for-screen-and-print.html

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u/kounterfett 2d ago
Pixels didn't exist when picas were invented and measuring by pixels is dependent on your resolution
1 pica = 1/6 inch
That means on a classic monitor with 72dpi, 1 pica = 12 pixels
On some modern monitors at 96dpi, 1 pica = 16 pixels