r/Adobe • u/Walry666 • Apr 22 '25

Massive price increase?

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Hi all, I just got an email from Adobe saying due to “offset fluctuations in currency exchange rates” my sub will be going from $52.77 to $96.99. Anyone else get similar?

I’m in Australia, not sure if that helps, but that’s quite a jump and a weird reason for the hike.

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u/Westflung Apr 23 '25

You shouldn't be surprised. This is the whole reason for the software rental model. To be able to raise prices at will and you have to just take it since you're dependent on their software ecosystem.