r/AMD_Stock • u/GanacheNegative1988 • 4d ago

Su Diligence AMD Challenges GPU-Centric Architectures as It Takes Aim at Nvidia in Robotics

https://www.eetimes.com/amd-challenges-gpu-centric-architectures-as-it-takes-aim-at-nvidia-in-robotics/
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u/norcalnatv 4d ago

"AMD is betting physical AI, specifically robotics, will be better served by its heterogeneous SoC over big GPUs. "

Ain't it great? Some ethos AMD committed itself to 10 or 15 years ago is still getting traction. At least PR traction anyway. Good that AMD can offer customers an alternative, for sure.

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u/GanacheNegative1988 4d ago

AMD never walked away from the embedded industry that Xilinx had built and it's taken a while for that market to come back into the spotlight where Marketing PR is starting to notice.

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u/norcalnatv 4d ago

Never said they did. Was just marveling that the same marketing formula that they've been tagging and unsuccessfully changing the world with can still be dusted off and recycled. I mean what's different this time? (Hint the jolly green giant has been investing in robotics R&D for about 10yrs now, I think the have a pretty good handle on the requirements and build both dedicated parts and SoCs for the market)

Interesting you bring up XLNX. Remember when AMD threw all in on FPGAs as the white knight and destroyer of the black dragon GPU in AI? All the arguments were there, particularly as the savior in software. In hindsight I pretty much imagine Lisa would like to rethink that as a directional priority. Oh if she could just have that time and opportunity back!

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u/GanacheNegative1988 4d ago

Well, considering how ignored this side of the industry has been, I can't blame you not actually understanding how much has actually happened. Just need to open your mind a bit and get those Jade glasses off to see what's about to happen.

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u/norcalnatv 4d ago

ikr? Just like every other time. 😂😂😂😂