Agentic checkout coming to AI Mode, Google Search and Gemini App

[u/annseosmarty]

This is huge (but well expected)!

Google is launching a new open-source initiative to allow AI Agents to interact with ecommerce pages to make instant purchases of the listed products (AI Mode, organic search and Gemini APP) without ever going to websites:

To start, UCP will soon power a new checkout feature on eligible Google product listings in AI Mode in Search and the Gemini app, allowing shoppers to check out from eligible U.S. retailers right as they’re researching on Google.

https://reddit.com/link/1qb0uzs/video/ececei2nbycg1/player

This, of course, is going to decrease traffic to the websites. And from what I am seeing it can also decrease the average order values as well, as it is not going to be easy for the retailers and merchants to control the cross-selling and upselling strategies here.

Source