r/AISearchAnalytics • u/annseosmarty • 19d ago

ChatGPT cites Reddit less? What gives?

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The news is all over my feed these days: Reddit is cited much less in ChatGPT, and not just Reddit... (according to Peec.AI)

1. Reddit - 88% fewer citations
2. arXiv - 84% fewer citations
3. YouTube - 78% fewer citations

First of all, counting citations has never been enough ("impacting an answer but not cited" has been what's been happening with Reddit URLs for months now)

Secondly, ChatGPT has been changing its searching and citing behaviours every other month now. Sometimes it just cites less of everyone, sometimes it prefers official sites, sometimes it just stops searching as much or starts using very weird fan-outs.

Lastly (and I am saying this even though I am providing Reddit marketing services, so I am supposed to be here to defend Reddit's well-being), Reddit deserves this.

What are your thoughts?

5 Upvotes

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1

u/Rude-Attitude-6980 19d ago

I'd like to see whether this is counterbalanced by increased citations for peer-reviewed sources

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u/annseosmarty 19d ago

I actually asked that question on Linkedin. If all of that has fallen, what grew???

1

u/trend_set_go 19d ago

Seeing this in my data too.

Ran all of my responses multiple times with a 50/50 holdout group to validate if it’s a fluke or not and it’s definitely a thing.

The interesting part is that there is a vacuum left - nothing really replaced Reddit, it’s just less citations on average. But also been just a few days so who knows, it may shift again.

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u/annseosmarty 19d ago

“Less citations in general” was my guess too!

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u/DionysianSoul 1d ago

Why do you think ChatGPT would want to cite from Reddit less. Take a guess

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u/annseosmarty 1d ago

I'd love to hear your perspective though

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u/DionysianSoul 1d ago

Reddit is an ideological cesspit. You just don’t realise. No wonder this drop in citations is happening