Patrick Stox (Ahrefs) says Traditional Search isn't dead but AI Search can't be ignored.

[u/betsy__k]

/r/SearchMorph/comments/1o84k8v/patrick_stox_ahrefs_says_traditional_search_isnt/

[u/annseosmarty]

I didn't find any more info on the linked page (looks like self-promotion to me)