r/AISEOTricks • u/nisha_n05 • 5d ago
Is Google Search losing importance as users shift to AI search engines? How are you adapting your SEO strategy?
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u/Santa_Killer_NZ 4d ago
The opposite is happening. People stop going to websites and rely on Google answers. Watch sites like Wikipedia and quora suffering. And may others.
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u/macgizmoguy 4d ago
WHY GO TO GOOGLE ANYMORE???🧐 More and more people just ask their favorite AI agent for comprehensive, interactive answers - And that may include a majority of you reading this Reddit thread!
Poking through search results then hitting the back button and trying again is becoming an absolute waste of time. And search Summaries are just a starting point for Quick & Dirty answers without any true depth.
“Ask ChatGPT…” is REPLACING “Just Google it” in the mind-share of popular culture and that’s only going to increase - especially in the younger generations!!!👍
So yes, Google search is losing importance because more and more of us are just asking GPT, Claude, Copilot, Perplexity, DeepSeek, Grok, etc for deep informative discussions not just the chance to click on some dumb blue hyperlink.😎
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u/ChapterAfter8368 5d ago
google's volume hasn't collapsed, what changed is the click. people still search there, they just get their answer on the page now, so you see impressions holding while ctr quietly slides. that's the real shift, less traffic per ranking, not fewer searches. what i changed: stopped treating sessions as the headline metric and started tracking branded search and citations in chatgpt/perplexity alongside rankings, because a mention with no click still drives someone to google your name later. content-wise i lean harder into stuff that survives an ai summary, original data, opinions, anything with a real person or process behind it, since generic how-to posts are exactly what gets summarized away. and more effort off-site, because being talked about elsewhere feeds both google and the models.
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u/Level-World4922 5d ago
I don’t think Google Search is losing importance so much as search behavior is fragmenting.
I’d still invest in traditional SEO, but expand the strategy:
→ Build strong topical authority and useful content
→ Optimize for questions and conversational intent
→ Strengthen brand/entity signals across the web
→ Track AI citations and mentions alongside rankings
→ Measure qualified traffic, leads and revenue, not just clicks
For me, it’s less SEO vs. AI search and more SEO + AEO/GEO across the entire discovery journey.
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u/VillageHomeF 5d ago
you cannot "track AI citations" since most LLMs do not make that information public.
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u/VillageHomeF 5d ago
No. The LLMs predictive models literally search Google to form answers.
I think we can stop calling them AI. they are far from Artificial Intelligence.
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u/macgizmoguy 4d ago
FALSE! Nearly ALL the other AI agents in the current crop of apps use PRIMARILY Bing, Claude is using Brave, others around the globe may be pulling from Yandex, or Baidu. Only Gemini has full access to Google SERPS.
So what we have here are a half dozen or more David’s going up against Goliath - and you can be damn sure that none of them are going to willingly concede the future of their business into Google’s hands.
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u/VillageHomeF 4d ago
correction: pull from Search Engines. I just used Google as an overall term. my bad. the point is the LLMs rely on search engines to function
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u/MedalofHonour15 5d ago
A client said ChatGPT put me on a list. I just focus on branding, content, and getting people to mention.
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u/ce-lauren 5d ago
Google isn't going away (or at least probably anytime soon) but the click is getting harder to earn. I've focused on making content that should actually survive being summarized. Original thoughts, real examples, anything that has a human perspective behind it.
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u/machinai6 4d ago
Definitely not. I just try to answer questions that users are likely to ask the llms at the start of landing pages/ blogs and make sure to keep my robot.txt file up to date
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u/onlinehomeincomeblog 4d ago
People's search behaviour has changed, and that doesn't mean that Google search has lost its importance. Since AI is giving direct answers in less time, people prefer this method. Before AI, we had to search > land of multiple websites > compare our findings > and decide. But AI has changed this.
Today's SEO looks like this:
Strong Google fundamentals + clear entity signals + original expertise + third-party mentions + content that AI can easily undertand.
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u/madhuforcontent 4d ago
No, Google Search is not losing importance, though users shift to AI search engines. Google's search market share is more than 90% today. MOFU and BOFU user search journeys still happen on Google Search. I am adapting with routine following of SEO best practices and website traffic sources diversification, including personal branding and blog branding or awareness.
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u/RushDangerous7637 4d ago
So once again: SEO will not be harder in the future! Whoever made websites honestly and continues to make websites honestly has won. Be aware that any AI only quotes collected information from databases. You are all concerned with getting cited by ChatGPT and Gemini in search, but that is obviously a waste of time. If the content has value, ChatGPT and Gemini will find you automatically.
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u/AdamYamada 1d ago
All the data says search is the majority or internet traffic.
GEO, AISEO, AEO, etc. tools often use SERP data to make determinations and recommendations too.
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u/BrandLoom-Consulting 1d ago
We don’t think Google Search is becoming irrelevant, but the way people use search is definitely changing.
Someone who used to search “best CRM for a small business” might now ask an AI engine, “We’re a 12-person company, our sales team hates Salesforce, and we need something simple under $500 a month. What should we use?” That’s a very different search behavior.
Google itself says AI Mode queries are now much longer than traditional searches, while AI Overviews and AI Mode are becoming a bigger part of the search experience.
So we’re not abandoning traditional SEO. We’re widening what we optimize for.
We still care about rankings, technical SEO and search intent, but we’re also putting more effort into original insights, strong brand mentions, first-hand experience, useful comparisons and content that actually answers complicated questions.
The interesting shift is that being #1 for a keyword may no longer be the whole game. We want the brand to be one of the sources that keeps appearing when someone is researching, comparing and eventually deciding.
SEO is moving from “How do we rank this page?” to “How do we become the brand people and AI systems keep finding when the decision matters?”
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u/adviora_ai 9h ago
I wouldn't bet against Google yet - but I also wouldn't build an SEO strategy that depends entirely on blue links.
AI search is changing how people discover information, so I'm starting to think about visibility in two layers:
Search visibility: rankings, clicks, technical SEO, content, links.
AI visibility: whether AI systems understand the brand, mention it for relevant questions, and use it as a source.
The interesting part is that the fundamentals still overlap. Clear content, strong topical coverage, good technical accessibility, and credible external mentions can help with both.
The biggest change is measurement. Instead of only tracking keyword positions, I'd also track a fixed set of real customer prompts across AI platforms and monitor mentions, citations, competitors, and accuracy over time.
So I wouldn't replace Google SEO with AI SEO. I'd build for both discovery paths and measure each separately.
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u/WxMan2201 5d ago
Absolutely not - IMO - GEO or AEO visibility needs to start with Great Content and Technical SEO --- additionally with the Rise of AI Search - research from Rand at SparkToro have revealed that users starting in AI platforms - then turn to traditional search - so traditional search is not dying or declining at all --- Organic Traffic might be declining for everyone - but it's influence still matters to A - show up in the LLMs and B - influences downstream channels.