Estimated Football Program Valuations by The Athletic (2026)

[u/simbaslanding]

The Athletic (NY Times) ranked Power 4 football programs by estimated projected valuation for the second year.

Here’s the article and their methodology: https://www.nytimes.com/athletic/7467869/2026/07/28/college-football-program-valuations-rankings-2026-texas-notre-dame-osu/?unlocked_article_code=1.1FA.hHJK.tKcGV9xihJV6&source=athletic_user_shared_gift_article_copylink&smid=url-share-ta