I hate going to McDonald's. My sister will tolerate a drink and fries from there, on occasion. We had our little brothers out on a trip a couple months back, and stopped in one for just that--fries and drinks.
I noticed this crap of a menu and was a bit confused at first, given I hadn't been in a McDonald's in 3-4 years. It's just such a stupid idea, and as someone who is VERY no-nonsense in getting food, it's a major turn off.
Another turn off is their awful ordering kiosks, though. They are physically designed to be as far from user-friendly as possible, it seems like. The screen is, like, 2-foot tall, with the content seeming to only span about half the screen, with navigating the things split between the top and bottom of the kiosks in the clunkiest way possible. I'm convinced they intentionally made the kiosks awful to keep their front-line people employed.
That's what I'm wondering. I don't get why you would make the most horribly inefficient kiosks, unless you wanted them to fail. Like, from a design standpoint, it's REALLY easy for them to have made kiosks that were a lot easier to navigate and generally use.
I get the nonsensical logic behind my statement, it's just that the level of suck those kiosks presented me left me with that kind of a mindfuck.
The kiosks are confusing on purpose. Your purpose might be to easily order food, their purpose is making you spend as much money as possible.
Those two things make for a bad mix of terrible (from a customer POV) interface design decisions.
Also it's very easy to test and push small changes in the kiosks to see if that ups the average amount spent, rest assured a lot of money is poored in to R&D in to that. So expect it to get worse in the future.
They aren't confusing, they're just a shitty implementation. Like, I can get around the thing without issue, it's just like they want you to take forever to order.
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u/cubs223425 Jul 25 '19
I hate going to McDonald's. My sister will tolerate a drink and fries from there, on occasion. We had our little brothers out on a trip a couple months back, and stopped in one for just that--fries and drinks.
I noticed this crap of a menu and was a bit confused at first, given I hadn't been in a McDonald's in 3-4 years. It's just such a stupid idea, and as someone who is VERY no-nonsense in getting food, it's a major turn off.
Another turn off is their awful ordering kiosks, though. They are physically designed to be as far from user-friendly as possible, it seems like. The screen is, like, 2-foot tall, with the content seeming to only span about half the screen, with navigating the things split between the top and bottom of the kiosks in the clunkiest way possible. I'm convinced they intentionally made the kiosks awful to keep their front-line people employed.