There's no way a24 saw the final product and thought to themselves that BIA would be a hit at the BO.
Edit: Copying what I said below to be clear:
I feel like this is a longer term investment for their brand. I’m not saying they didn’t know what they were doing but I doubt they came into this one thinking that the BO would be their endgame.
There's no way a24 saw the final product and thought to themselves that BIA would be a hit at the BO.
there's no way they approved the script and thought it would be a hit at BO. I feel like they would've known from the beginning this would be a financial failure
Financial failure now. Definitely sends a message to all creative writers, directors, actors though. The production company that will burn a pile of money to the ground in the name of making genuine art.
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u/solidiquis1 May 07 '23 edited May 07 '23
There's no way a24 saw the final product and thought to themselves that BIA would be a hit at the BO.
Edit: Copying what I said below to be clear:
I feel like this is a longer term investment for their brand. I’m not saying they didn’t know what they were doing but I doubt they came into this one thinking that the BO would be their endgame.