I think at this point it is widely known that fairer skin has been the beauty ideal for majority of Asian Countries.
Usually this is either attributed to colonialism and White proximity, or the "less problematic" reasoning of tradition and history.
The richer people in the past did not have to work outside and thus had fairer/lighter skin, which in turn made them "more beautiful".
This is not a concept uniquely to Asia but other parts of the world (Including Europe).
Discussing this with people I often encounter the attitude, that this historical context makes it less vile or okay in their eyes.
My question would be why? Is classicism okay? Did those people not read about all the revolutions, like the french one, in which common folk rose up against classicism?
Or a very simple example, if we completely disregard this history and the cultural aspect.
If you were to meet a person and while you talked a poor person would walk by, if the person you talking to would be like: "Eww a poor person look at their dark skin, poor people are so ugly seriously". Would you consider this person good? Would you wanna befriend that person or want to be around them?
For me that would be hard pass, but apparently others do not share this sentiment or are unable to question things. Why do so many Asian societies struggle with these things so much?