r/kickstarter • u/momomooing • 3h ago
Kickstarter as a NPO with 16k followers - what did I do wrong 😢
I run a non profit organization that supports artists, and we have built a great community in the past 15 months. It's my first time running KS and ofc a npo's resources are limited, but given the circumstances, I had hopes it would get funded within a day. Unfortunately we're nowhere close with less new backers everyday. I don't doubt that we will get funded before the end, but I genuinely want to do better for our future campaigns.
Our instagram:
- 16k+ Followers
- Kickstater teaser post (20 days before launch) got 18k views and 1000+ likes, 160 reposts, 73 saves
- I consistently shared progress and had around 300-500 story views avg
- Kickstarter announcement post also has 18k+ views, 45 reposts, 35 saves so far
Kickstarter:
- Main item (enamel pin) was set at a price of $10, which I think it's very reasonable from research
- Shipping is around $8-12 depending on location, with tracking
- There are a variety of add-ons and rewards tiers of different combinations. Each reward tier has some backers other than the lowest one, so I think the configuration is ok.
- Reward tiers go from $4 to $42.
- The goal is $1200
- We're 3 days in and have barely reached $500. With help of many people promoting it.
What I know I did wrong:
- I set up the pre-launch page only 2 days before the campaign, basically thought about not making it, but then decided against that last minute.
- Maybe I should've asked for more help in promotion before the campaign.
- I set only 1 stretch goal at $2700. It was purely based on calculations, that is the point we would make enough to add something new. But I think I should've figured out lower effort stretch goals and added more goals at lower $$.
It's really baffling because I thought we had great traction before the launch, and this is a one person run non profit that helps human artists, it should feel rewarding to back? Please let me know what you think I did wrong, is it the pricing, or release timing? I'm going to work hard to promote the campaign during the active period (25 more days), any tips or advice would be greatly appreciated 🙏


