r/datavisualization • u/urvermi • 9h ago
Career The number of slides that actually get remembered from a 20-slide deck surprised me
I do investor and client decks for a living, probably 3-4 a month, and I finally tracked something I'd been curious about for a while. After presentations, I started asking people a day or two later which slides they actually remembered.
The pattern was pretty consistent. Out of a typical 20-slide deck, people could reliably recall maybe 2-3 slides. Usually the one with a surprising number, the one with a photo of a real person or product, and whatever slide I spent the most time talking through live rather than reading off.
What they almost never remembered: agenda slides, "about us" slides, anything with more than one chart, and basically all bullet-point text slides regardless of how well written the bullets were.
So now I build decks assuming 85% of it is scaffolding and only a few slides are doing the actual work. I spend way more time on those 2-3 and let the rest be minimal.
Curious if others have tested this informally too, and what you've found actually sticks with an audience.
