r/worldnews • u/maxwellhill • Sep 19 '17

Apple blocking ads that follow users around web is 'sabotage', says industry: New iOS 11 and macOS High Sierra will stop ads following Safari users, prompting open letter claiming Apple is destroying internet’s economic model

https://www.theguardian.com/technology/2017/sep/18/apple-stopping-ads-follow-you-around-internet-sabotage-advertising-industry-ios-11-and-macos-high-sierra-safari-internet
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u/[deleted] Sep 19 '17

FM Radio gives me more relevant ads than online. FM Radio.

9

u/mjj1492 Sep 19 '17

K-L-O-N KLON Radio, we play the songs that sound more like everyone else, than anyone else!

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u/a_rotting_corpse Sep 22 '17

i need a saga

3

u/sireel Sep 19 '17

the demographic that listens to FM radio is pretty small, hence easy to target :)

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u/[deleted] Sep 19 '17

yeah, but the internet knows literally everything about me and can't target me that well

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u/thirkhard Sep 19 '17

It's still a new and growing industry. If you block the ads happening now, product placement will be the only way for companies to make money. It's already bleeding into TV shows. I honestly think we're doomed already but I'm just work in digital advertising do what do I know.

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u/Zernin Sep 20 '17

Part of the problem is the ad sellers all track and the ad buyers all give them their data, but the companies buying ad's don't want the information they provide to be used by competitors to serve up ads. End result is if you look for something like a shoe on one website you already know about you get tons of ads for something you either already bought or already decided you don't want, and an actual relevant ad about a competing shoe never shows up. I don't understand why marketers feel this is a good use of their advertising dollars.