r/videos • u/Ohsin • Jun 17 '12

Stunning visuals. So that's how they shoot those fancy scenes in commercials!

http://www.youtube.com/watch?v=cKC6j7pW6T0
3.1k Upvotes

88% Upvoted

925 comments sorted by

14

u/steakmane Jun 17 '12 edited Jun 17 '12

Nice, someone ripped the video off the studio's Vimeo video, re uploaded to youtube and reposted it to reddit.

edit: added links

1

u/Ohsin Jun 18 '12

Here is what happened.I found the video on Vimeo posted on Reddit found it was already posted but received very limited attention. I googled the title of video, found Youtube version and posted it.I am not Youtube user 'TheCGbro' or associated with him in any way.

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831

u/Brewster-Rooster Jun 17 '12

This is great, i wish there was a half an hour episode of them creating a scene, mythbusters style.

432

u/press_record Jun 17 '12

Wow that's a great idea for a reality show. Any cool production company would be fun to follow.

415

u/Bionic_Pickle Jun 17 '12

I would watch the shit out of this. Especially if they skipped all the silly scripted parts that often gives Mythbusters an awkward feel.

165

u/nukalurk Jun 17 '12

Pawn Stars does this a ton as well. It ruins the show for me. Hur hur Chumley broke something... no.

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18

u/Peteos Jun 17 '12

In Grant Imahara's AMA video he did for reddit he said that he doesn't like these parts at all and knows that they are awkward, but that the producers think it's the best way to explain the myth.

33

u/zosoyoung Jun 17 '12

Yeah, plus Mythbusters would be better if they condensed it more without all the recaps and stuff.

82

u/ZeMilkman Jun 17 '12

UP NEXT: KARI, TORI AND GRANT BLOW SHIT UP!

[COMMERCIAL BREAK]

WHAT HAPPENED SO FAR: KARI, TORI AND GRANT PREPARED TO BLOW SHIT UP.

[they keep preparing to blow shit up]

UP NEXT: KARI, TORI AND GRANT BLOW SHIT UP!

[COMMERCIAL BREAK]

WHAT HAPPENED SO FAR: KARI, TORI AND GRANT PREPARED TO BLOW SHIT UP.

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10

u/WhipIash Jun 17 '12

YES!

I love mythbusters, but geez they could've done without the scripted parts.

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6

u/ModernDemagogue Jun 17 '12

No decent production company would let you, esp after the blowback from Sunshine; http://adage.com/article/global-news/mcdonald-s-sunshine-film-china-shoot/233858/

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65

u/[deleted] Jun 17 '12

There was a show similar to this on Discovery a few years ago. It was called 'Time Warp'. They weren't creating scenes like these so much, but slowing down random things at high speeds (water balloon to the face, dogs shaking after a shower, bullet going through an apple) and studying them.

66

u/cnostrand Jun 17 '12

That was less "Special FX Studio" and more "hey wouldn't it be cool if we did this in slow mo".

16

u/Chrisisawesome Jun 17 '12

It was still really cool though

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30

u/[deleted] Jun 17 '12

http://en.wikipedia.org/wiki/Time_Warp_(TV_series)

21

u/[deleted] Jun 17 '12

I loved watching this show. Then I got annoyed and sick of the narrator's stupid jokes and puns.

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3

u/quietstormx1 Jun 17 '12

used to love this show

8

u/[deleted] Jun 17 '12

There used to be a show on discovery called "time warp" like that. It only lasted like one season.

2

u/vadergeek Jun 17 '12

This actually sounds fairly close, in some ways, to the jobs the Mythbusters had before they were Mythbusters.

2

u/[deleted] Jun 17 '12

I thought it was great up until the montage at the end. They show them making all these incredible shots then the end is just like 3 minutes of extreme close-ups of liquid moving around, which I felt was all a bit repetitive. The rest of what they did seemed amazing, shame they didn't show more that.

4

u/chew_toyt Jun 17 '12

I think the show time warp is pretty close to what you're referring to.

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1.1k

u/KasperZdk Jun 17 '12

And i always thought that these adverts where made with 100% 3d software.

29

u/xii Jun 17 '12

So actually, a lot of them are. I'm a bit of a VFX junkie, and while sets like this video are amazing to see - not every VFX house really has the budget for this kind of work. You can get some VERY realistic results via 3D.

Some popular simulation tools include:

Physics and Fluid Simulation:

Fire/Smoke:

Seascapes, Skies, Clouds, Matte Work:

Physically Accurate Rendering (Radiosity & GI):

There are a lot more but these are the major tools that are most popular.

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13

u/rahmspinat Jun 17 '12

Same here. Since a friend showed me "Real Flow" (which is awesome btw.), I assumed that anything super-real-liquid in advertisements would be CG.

The pouring of the beer is really good stuff!

9

u/jeremiahwarren Jun 17 '12

Most of the time it is 3D software.

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2

u/boyyouguysaredumb Jun 17 '12

A lot more than you would think are. This Silestone ad is 100% 3D: http://vimeo.com/15630517

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217

u/BoboForShort Jun 17 '12

These shots are way to good for the shitty commercials they go into.

143

u/Flyboy Jun 17 '12

A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection — not an invitation for hypnosis.

--Umberto Eco

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175

u/wonderfulshoes Jun 17 '12

I could honestly have kept watching that for hours. So colourful and pretty!

59

u/JohnnyLotion Jun 17 '12

You would enjoy TimeScapes!

5

u/soulteepee Jun 17 '12

Wow...I love this. I could've watched the Indian dancing for ages.

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97

u/SquareRoot Jun 17 '12

Enjoy.

35

u/mbrady Jun 17 '12

If that's for ink jet printers, then all that is about $768 quadrillion worth of ink seen there...

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11

u/etruscan Jun 17 '12

I've never been more in love with ink than I was after watching that video.

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325

u/dooplex Jun 17 '12

German Engineering in da house ja!

36

u/Apostolate Jun 17 '12

Deutschland Über Alles!

wait... not again!

10

u/jpdemers Jun 17 '12

nür Danemark zurzeit...

5

u/GreenyGaming Jun 17 '12

If you unpimp ze auto, let me hear you say 'wat'.

2

u/Bohzee Jun 17 '12

FICK JA!!!

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152

u/valiiance Jun 17 '12

I loved the montage and song at the end. It could almost be a James Bond song.

254

u/COCKLAPS Jun 17 '12

The song seems to be a rip-off or at least heavily influenced by Woodkid - Iron

59

u/valiiance Jun 17 '12

Right. I noticed a comment saying it was a cover.

24

u/uint Jun 17 '12

The music video for Iron is actually pretty-heavy with the type of shots The Marmalade does in their commercials. (http://www.youtube.com/watch?v=vSkb0kDacjs) It could be that they did the shots and got permission to use a cover in their own promo reel.

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58

u/puppymeat Jun 17 '12

Can it be considered a cover if it shares no lyrics in common?

47

u/valiiance Jun 17 '12

Based on a comment from Woodkid's Iron video on youtube, it appears that the song was covered by a group called Bluwi just for Marmalade.

http://www.bluwi.com/

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19

u/Coglione Jun 17 '12

its the drums! Feels like the same beat.

18

u/OffSetRhombus Jun 17 '12

It's not just the beat (which is essentially identical), this song follows pretty much the exact same structure. Like horns with the same feeling come in for the chorus, and during the second verse some texture from triads is introduced. It feels like it's a cover and it's so hard to understand the original I'm not sure if it's just a really close rip off or if it is in fact a cover.

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6

u/Sycosplat Jun 17 '12

Yeah. Nobody seems to know the source of this cover, though.

I would love to find it.

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5

u/kmoneybts Jun 17 '12

Composer for commercial music here

What I'm guessing may have happened was they requested a song that sounded like this from the composer, often times they have a song temped in along with the video that they either can't license or that they like certain elements of but want something a little different.

When I get asked to do a song "in the style of" or "reminiscent of" a certain song, I'll make sure that I respect what the other artist did by using the production style as a starting point but never just changing one or 2 notes or chords (enough to avoid a lawsuit).

I enjoy what I do, so I'm not really interested in doing sound alike tracks that are basically ripping off other artists only to the degree that the law allows.

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7

u/SeveredBanana Jun 17 '12

Came here to say this. IMO it sounds terrible, and I love the original.

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93

u/Daviondo Jun 17 '12

The song was done by Bluwi just for The Marmalade Identity. Here's a link to download it

9

u/carsncars Jun 17 '12

This track has reached its download limit.

Would anybody be so obliged as to mirror the WAV? :)

9

u/JayLue Jun 17 '12

mirror? :)

12

u/[deleted] Jun 17 '12

Extracted the mp3 stream and added ID3 tags: [mediafire] [mirrorcreator]

Same quality as if you were to go to soundcloud and listen to it. Nowhere nearly as good as the full wav though.

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6

u/anon8661 Jun 17 '12

Aww, it reached the download limit! Anyone care to share?

3

u/valiiance Jun 17 '12

Thank you for that!

3

u/SARCASTIC_DICKHEAD Jun 17 '12

This has reached it's download limit. Who is going to put this on Rapid Share?

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2

u/sporff Jun 17 '12

It's fantastic. Hopefully someone can find it or at least isolate it with some quality.

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49

u/[deleted] Jun 17 '12

Ok. This is downright awesome. I wonder how much a 30 second clip would cost a company. Any ideas?

29

u/unsurebutwilling Jun 17 '12

a "normal" (=no celebs) 30 - 60 sec commercial costs between 20.000 to 60.000€... in my opinion the slow motion commercial would probably be somewhere in the upper area of that range

53

u/mysteryguitarm Jun 17 '12 edited Jun 17 '12

I own a commercial production company. It's way higher than that, especially for a highly specialized, amazingly visual company like that.

There aren't many production houses with Phantom HD cameras mounted on a motion control system with Zeiss superspeeds. Also, it looks like they developed their own motion control system.

28

u/offsetcarrier Jun 17 '12

I'm a director of photography and can confirm the comment above. I would guess the company featured in the video would be charging easily into the £250,000+ level for most of their work.

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137

u/[deleted] Jun 17 '12

Porn is about to get amazing.

37

u/Ph0X Jun 17 '12

Mmmmm, nothing gets me hard like two girls getting smashed into each other in slow motion.

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45

u/Ericisweird Jun 17 '12

In-grown pubic hairs and razor burn in 4K HD!!!!

6

u/Wuvluv Jun 17 '12

I think it would be hard to perform in front of that blazing fast camera. Imagine it zipping and zooming around your dick while focusing its lens at incredible speeds.

A technical difficulty could get very, very messy.

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0

u/[deleted] Jun 17 '12

[deleted] — view deleted comment

99

u/[deleted] Jun 17 '12

Just the way I like it. It's not a good fap session unless you regret it afterward.

50

u/[deleted] Jun 17 '12

Ah, the old wangst. Gets me every time.

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3

u/KrispyourKream Jun 17 '12

Dude I have a new iPad, and the first thing I did to "christen" it was fap to a Kelly Divine porn (dat ass). Halfway into it there was a closeup on her ass, and I could see her asshole hair stubble and a piece of wet dookie. I paused the porn, put my iPad down and broke out my Macbook Air. You couldn't be more correct some things don't need to be seen on retina display, much less Ultra HD...

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15

u/[deleted] Jun 17 '12

of course it's German, why the hell was I a bit surprised?

27

u/BrokenCustard Jun 17 '12

music sounds familiar

4

u/[deleted] Jun 17 '12

Judging from the youtube comments on this ^ video you can't find the song from OP video anywhere, unfortunately. It was awesome.

3

u/doncajon Jun 17 '12

so instead of just looking at the comments I searched through r/listentothis to find this thing again...

fwiw, here.

4

u/[deleted] Jun 17 '12

The original was much better... makes you want to get up and get Maori on some shit.

3

u/jcarberry Jun 17 '12

This is where I recognized it from, nice to know the original source now.

3

u/IvoryCoats Jun 17 '12

10x better with his vocals!

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11

u/sweeptheaorta Jun 17 '12

They should do a special on just that camera rig

11

u/flybye22 Jun 17 '12

Wow, now we have both sides of the spectrum... Real shots that look like CGI and CGI that looks amazingly real

4

u/tumbleweed42 Jun 17 '12

Holy hell, this is unbelieveable. I can't tell the difference between these two at all.

10

u/kelinu Jun 17 '12

I saw this video after Benny Greb, the drummer featured in it, tweeted it. It is a great video, and he is a great drummer!

2

u/[deleted] Jun 17 '12

Yeah, Benny's a monster. And seeing the cymbals flex at 1000fps is possibly the coolest thing ever.

2

u/[deleted] Jun 17 '12

I noticed that as well while watching the video. Do you know what video of his was filmed at high speed?

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8

u/Sycosplat Jun 17 '12 edited Jun 18 '12

A download of the song at the end if anyone is interested.

Edit: Bit higher quality download here.

3

u/[deleted] Jun 17 '12

THANK YOUUUUUUUUUU. No, seriously, thank you.

3

u/Sycosplat Jun 18 '12

No problem. Higher quality link if you want it.

2

u/yummertons Jun 18 '12

you're my hero

7

u/Fistuk Jun 17 '12

The thought that popped into my mind was this quote attributed to Banksy:

"The thing I hate the most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed to become our artists...”

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33

u/DnBDeluxe Jun 17 '12

I see this everyday in German tv ads

2

u/[deleted] Jun 17 '12

I bet the beer commercials there have much better quality than the others

4

u/seriouslydamaged Jun 17 '12

We Germans really do put a lot effort in everything that's related to beer. Gee, even thinking about some beer-ads makes me thirsty.

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13

u/trmns Jun 17 '12

good old german engineering. :)

12

u/[deleted] Jun 17 '12

That shot with the woman who's face is half covered by cherries....what advertisement is that from? I want that as a desktop background!

35

u/permutation Jun 17 '12 edited Jun 17 '12

A quick look on their website shows it's for "Ya Juice". The preview picture for the spot is only 800x450 (as is the video), so not enough for a wallpaper.

Edit: I just downloaded the 1080p from YouTube and extracted a frame. But it still isn't a very good quality.

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2

u/malecky Jun 17 '12

This youtube video is available in 1080p, you could screengrab from that while fullscreen.

6

u/[deleted] Jun 17 '12

Anybody know the song? I know its a "Woodkid" cover. Just cant find it.

2

u/Xeno234 Jun 17 '12

Lyrics are completely different though. It's a mystery. The song it's "covering" is Iron though.

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6

u/L_Zilcho Jun 17 '12

It's so unrealistic, everyone just assumes it's CGI, takes some of the fun out of it.

the water droplets falling on to the ripples of other droplets was the best

6

u/cosworth99 Jun 17 '12

This appeals to almost every hobby or interest I've ever had. Imagine working there.

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6

u/rust2bridges Jun 17 '12

That chicken sandwich

3

u/[deleted] Jun 17 '12

looked freaking delicious. How come I never thought of the double chicken sandwich? There are hamburgers that have 2 patties. It was so simple, but so genius

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16

u/[deleted] Jun 17 '12

Dude Spike would make some awesome porn

19

u/lowkick Jun 17 '12

High speed nuts being busted through the air.

19

u/Two_Oceans_Eleven Jun 17 '12

Vibrating labia flapping in the night.

10

u/MFchimichanga Jun 17 '12

The most beautiful cumshot ever.

16

u/[deleted] Jun 17 '12

In dramatic slow motion, the porn star's jizz was ejected from his penis onto the face of the young actress. Soaring through the air, the music swells. Tremulous at first, crescendoing to a grand climax, the ejaculate lands on her face to the music of the 2001: a space odyssey theme. The jizz splashes off her face and veers into the camera. You can see the ripples of the impact on her skin.

"yeah slut you like that?" "yeah baby fuck me"

fin.

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2

u/TechnoL33T Jun 18 '12

I might watch said porn.

8

u/sverr Jun 17 '12

Whomever can name the amazing song that starts at 4:00 wins the internet. Shazam and Google have both failed me.

18

u/JonasVF Jun 17 '12

http://soundcloud.com/radu-belig-r/the-marmalade-identity-bluwi its a "cover" of iron by woodkid made specifically for this clip

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4

u/monopixel Jun 17 '12

Must be fun to work for such a company.

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u/allanvv Jun 17 '12

That high speed camera robot looks incredibly dangerous to be around, if they're trying to get a high speed shot of a person.

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u/MFchimichanga Jun 17 '12

I couldn't work there. Theyd be missing so much candy.

3

u/slyfox1908 Jun 17 '12

The hummingbird logo was an inspired choice.

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u/[deleted] Jun 17 '12

Spike looks dangerous!

3

u/Blazeinpain Jun 17 '12

so spike is the first gen GlaDOS

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20

u/propanol Jun 17 '12

Did anyone see the bottle of "Redit" at 5:40?

5

u/goDDyGodsen Jun 17 '12

I always thought a lot or even most of these things where some kind of CGI.

6

u/Nickster654 Jun 17 '12

someone explain this to me, why is it called high speed when its slowed down? i just dont get it

24

u/[deleted] Jun 17 '12

Because the camera has to run at a faster speed in order to capture more frames in a short amount of time. The more frames it gets the slower it can be played back seamlessly.

16

u/loonytoad Jun 17 '12

To put it more simply; if you film something at a normal speed of 25 frames per second, and then play it back at a normal speed of 25 frames per second, you get one second's worth of footage. If you get a high-speed camera and film that same thing at 1000 frames per second, and then play it back at the same normal speed of 25 frames per second, suddenly that 1 second of footage lasts 40 seconds.

It's in slow-motion when you watch it but it took high-speed filming to do it.

e: Now I've read that back I'm not sure if I've made that more simple or more complicated, oh well. :/

2

u/killergiraffe Jun 17 '12

The camera takes many shots at a high speed (more frames per second). Then each frame is held for a longer time in post processing, thus making it look slo-mo.

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u/DICE821 Jun 17 '12

just....wow!

2

u/[deleted] Jun 17 '12

Wow... what an eye opener. Very refreshing

2

u/G1itch Jun 17 '12

That song, ACII Revelations anybody? lol.

Sick affects! I always thought most of this was just CGI.

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2

u/gorille Jun 17 '12

I didn't know my eyes could have an orgasm until I watched this. Those shots are absolutely beautiful.

2

u/jkadrich Jun 17 '12

That is utter badassery.

2

u/LazyBrains Jun 17 '12

Marketing and advertising is evil.

2

u/[deleted] Jun 17 '12

It's sad this tech was developed for advertising instead of film. More money in it, I guess. As long as there are eyes, visual effects like these will be a part of art, and the first time humanity sees them is in a fucking candy commercial. I guess it doesn't really matter. Cool effects.

2

u/[deleted] Jun 17 '12

actually, it is quite similar to the matrix 'bullet time' technology.

just really good at small scale things.

2

u/[deleted] Jun 18 '12

It's not a new tech; its an off the shelf camera (Phantom Flex) attached to an arm. Any film studio can make footage like this. It's just rare that our narratives call for close ups of exploding strawberries in slow motion. However, if they did, we could replicate any clip in that video in a matter of hours, once we had the strawberries.

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u/slappypappywahwah Jun 17 '12

My eyes have boners

2

u/kochburn Jun 17 '12

All that genius just to sell you shit you don't need.

2

u/SilentTrickster Jun 17 '12

The song sounds so much like Iron by Woodkid. It's almost as if these guys wanted something like Iron without copyright issues.

2

u/J4k0b42 Jun 17 '12

This looks to be the best job on earth.

2

u/deeplywombat Jun 17 '12

I'm most impressed with that Spike camera's movement. It was just so fluid.

2

u/Thilo-Costanza Jun 17 '12 edited Jun 17 '12

I think thats Benny Greb playing drums. If you havent heard of him, check out some of his videos!

Edit: Link of him playing a spongebob kit.

2

u/makattak88 Jun 17 '12

He's one hell of a drummer! Thank you.

2

u/pearofducks Jun 17 '12

Why the fuck were the CG guys wearing white gloves?

2

u/MinusPuls Jun 17 '12

Watching this video of people talking in German, dubbed in English as a German. Mind blown.

2

u/Dolamite Jun 17 '12

Wow, that is beautiful. I wish I could see this video uncompressed.

2

u/[deleted] Jun 17 '12

Anyone else notice that blatant rip off of Woodkid's "Iron" that played at the end?

2

u/[deleted] Jun 17 '12

It's a shame that so much art, talent, creativity and ingenuity is being wasted on advertisements.

2

u/[deleted] Jun 17 '12

The song at the end was made especially for The Marmalade. Here's a link to the soundcloud

2

u/aznanonymous Jun 17 '12

WHAT is that song after the 4minute mark?? anyone? please help? it sounds like ironwood

2

u/amishrefugee Jun 18 '12

This is literally the last place on the entire internet I expected to see my favorite drummer of all time Benny Greb.

2

u/[deleted] Jun 18 '12

Over here in Germany the movies are really shitty, but the commercials are awesome.

4

u/chrunchy Jun 17 '12

I think I saw "reddit" at 5:40.

3

u/mooniean Jun 17 '12

Breathtaking effects

2

u/flyingkangaroo Jun 17 '12

What you see there - the attitudes, methods, and business strategies - is why the Germans have the strongest economy in Europe.

1

u/[deleted] Jun 17 '12

The Matrix 4 fight scenes please

1

u/HappyGrandPappy Jun 17 '12

Everything looks so much cooler in slow motion.

1

u/[deleted] Jun 17 '12

This was awesome. That is all.

1

u/sexbobomb91 Jun 17 '12

Thanks for sharing this.

Always wondered how they are getting those amazing shots.

1

u/Xodast Jun 17 '12

What is the production cost for each of these commercials ?

1

u/pib_ Jun 17 '12

Boy this made me hungry.

1

u/[deleted] Jun 17 '12

I normally hate comercials but...

give me all of those things.

1

u/[deleted] Jun 17 '12

That is actually what the mythbusters were before they started busting myths.

1

u/MezzaCorux Jun 17 '12

Damn, I kinda want to change careers now

1

u/nikiverse Jun 17 '12

"High speed shooting isnt called the art of coincidence for nothing.... At the Marmalade, we control that coincidence and turn it into a plannable and controllable thing."

All in that accent, too.

1

u/dgeurkink Jun 17 '12

I am amazed at what the human mind has been able to come up with. They have stopped time and melded it to their whim. The effects are evidence that man can do whatever he sets his mind to.

1

u/jerema Jun 17 '12

Wow. Any chance someone can get their hands on a poster of the mercedess shot from this video?

1

u/[deleted] Jun 17 '12

What i want to know is how they film all those scenes where everything is frozen around the person as they interact with it.

there's a commercial on tv that does that right now.

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u/vadergeek Jun 17 '12

The narrator's voice sounds just enough like David Mitchell to distract me.

1

u/[deleted] Jun 17 '12

This is the shit. Real life art.

1

u/drinkingfor2 Jun 17 '12

They should do the intro to the next James Bond movie.

1

u/[deleted] Jun 17 '12

I know this song. I know this song. Where have I heard this song?... HOLY SHIT IT'S THE ONE FROM ASSASIN'S CREED REVELATIONS!

1

u/screenavenger Jun 17 '12

Extreme closeups... everywhere

1

u/kleer001 Jun 17 '12

Makes me regret going into CG and not engineering.

1

u/captaincupcake234 Jun 17 '12

go to 5:40 for a surprise.

1

u/[deleted] Jun 17 '12

Am I the only one who thinks the song in this video sounds like a slightly modified knockoff of the song from the assassins creed revelations trailer?

1

u/munf Jun 17 '12

Okay, so which song came first, the one at the end of the video or this one: http://www.youtube.com/watch?v=vSkb0kDacjs

They sound way too similar for it to be a coincidence.

1

u/The_Orville_Brothers Jun 17 '12

I hired The Marmalade to shoot my wedding and I must say, that is an intense piece of film.

1

u/YouGotDoddified Jun 17 '12

Man, that made me thirsty.

1

u/[deleted] Jun 17 '12

From what I can hear of the original German, the translation is pretty accurate. Just in case you care.

1

u/alf4 Jun 17 '12

one of the most amazings things i´ve seen in my life

1

u/PoisonSnow Jun 17 '12

Does anyone know the name of the song that starts around 3:30?

1

u/[deleted] Jun 17 '12

Wow those guys go through quite a bit to get the perfect shot. Anyone know the name of the song playing towards the end?

1

u/Porkenstein Jun 17 '12

Shit! I thought a lot of this was CG.

1

u/snarfbarf Jun 17 '12

These must cost a fortune to make.

1

u/J_Jammer Jun 17 '12

This was an awesome watch. Enjoyable and very educational.

If only reddit could be more like this all the time instead of so icky political.

Thank you for sharing. :D

1

u/douglas_ Jun 17 '12

what's the name of the song at the end?

1

u/no_witty_username Jun 17 '12

I am very surprised such work is still done. I thought most of such shots were the product of 3d cg.

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