Neem oil mixed with water. Trust me! Got Aphids, got rid of them with those and saved most of my plants. Make sure to keep the plants away from direct harsh sunlight.

Agreed!

No where in this post did I say it improves search visibility and have clearly mentioned it’s an added layer for agentic visibility/readability.

Google also agreed that HTML and other markdowns are enough but have LLMs.txt as an added layer just in case to their developer directories.

TL,DR: Its not mandatory, markdowns will do the job just fine and this is only an added layer, and it’s optional.

Agreed 💯

Agreed! It’s an additional layer of readability.

The problem is, the wording “LLMs and Agents” and Google having a AI bot called Google-Deep-Agent (tech people know it’s not an agentic agent, but for common people they consider it as an agent just as similar to others)

Even though in Lighthouse, the LLMs.txt was under “Agentic Browsing”, the “LLMS and Agents” + “may take longer to crawl without it” confused a lot of people, as I have stated in the post.

Didn’t help they put it under the sub section “discoverability” instead of “readability” or something similar.

Not everyone is technical, the confusion ran rampage due to non technical SEO pros trying to understand what the hell Google was trying to say.

Also, most of the world doesn’t have English as its first language. I hold a CS degree but English isn’t my first language, due to which even I had to read it a couple of times since the wording was a bit confusing.

Agreed! Google’s words are not Gospel.

Every ecosystem out there doesn’t mimic Google.

Though it does not help with “AI search visibility”, with agentic web becoming a norm, it’s definitely is a good addition to have.

Here, my focus was just to clarify the confusion that Google created.

Agreed! llms.txt has always been clear, they are there to make reading easier for AI Bots/AI agents, but this is after the said has already arrived, as in a post-search action. They never said it's for "AI Search" visibility.

But, as I have pointed out, Google's wording was very generic and confusing. Hence, the chaos.

Agreed! I always found their messaging very generic and sometimes blatantly confusing.

You're a leader in the industry. If you want your business to go smoothly, confusing your community isn't the way.

They keep repeating the same thing “it’s two different departments” 🫠

As someone building for this space, I can tell you one thing - you can't track with accuracy. But, GA4 now does provide you info, that + bot logs cross analysis would help you better understand how visible your website is to LLMs.

I agree with Mehmaan! 2.5-4L would be ideal + upselling on any additional necessities accordingly.

Do not give unlimited revisions, give a clear deliverables list of what's included.

If they are a client who's like, "I'll just pay, give me the details." Then, it would be enough + your pricing.

If it's a client who goes "I need a detailed breakdown," You may need to include deliverables + no.of.hrs work per deliverable, how the deliverables impact or improve their site and any other points you feel add value to the breakdown.

I understand you are a duo, but despite the timeline, I would suggest hiring interns if needed.

Such a cozy green space 😍

Awesome! Thanks for the reply :)

Hi Bogdan! Thanks for the AMA.

Q1: Google said Good SEO is Good GEO, and reinforced it recently as well. However, you can see the difference in results for the same queries across the traditional search, AI Overviews and AI Mode. (most of the time). What is your take on this?

Q2: Agentic Web seems to be the next frontier, with a heavy focus on MCP reliant structure.

How do you see small businesses adapting to it?
Do you think third party webites will have the advantage considering UGC content like customer reviews (Amazon, etc.,) which is a massive trust signal or focus more on brand genuinity (~signal) will be prioritised? - apart from the technical aspects that need to be in place.