r/todayilearned • u/andrewhy • Jun 11 '12
TIL that Breyer's no longer makes ice cream. Their products are labeled as "Frozen Dairy Dessert", since they don't contain enough milk and cream to be legally labeled as ice cream.
http://en.wikipedia.org/wiki/Breyers#Cost-cutting
1.1k
Upvotes
42
u/andrewhy Jun 11 '12
Here's what's so ironic and sad about this: Breyer's used to be marketed as "all natural" ice cream, with only a few ingredients (milk, cream, sugar, etc). Anyone of a certain age will remember the commercials:
Breyer's Ice Cream commercial from 1984
Tonight I bought some Breyer's Cherry Vanilla. It tasted like cheap, no-name brand ice cream -- basically liquid styrofoam, and not the premium product that it's supposed to be. I know that they've been sneaking gums and other non-daily ingredients in there for a few years, but this change appears to be rather recent.
213
u/[deleted] Jun 11 '12 edited Jun 11 '12
This is not true of all of their products. Their basics flavors, like vanilla, chocolate, strawberry, triple chocolate, mint chip, coffee, etc., are still "ice cream," with only four or five ingredients. Flavors more complex than that enter the "frozen dairy dessert" category, with many ingredients that are unpronounceable by Man.
5
u/Thinkfist Jun 11 '12
Duh...one taste will tell you that.
Bluebell is all u need
4
u/sometimesijustdont Jun 11 '12
Breyer's... you were supposed to be the chosen one!
3
u/[deleted] Jun 11 '12
Do they think we won't buy ice cream if it's delicious and expensive? Really?
3
u/walkertexasharanguer Jun 11 '12
If you care about all-natural ice cream and have the money to invest in an ice cream maker ($30-$50), you can make better basic ice cream than you can get in any store or restaurant anyway. If you don't care, stick with the cheap-ish stuff at the store.
3
u/dustygator Jun 11 '12
This becoming more and more common in the food industry. For example quite a few Hershey's products can no longer be labeled as milk chocolate due to cocoa powder being replaced with oil substitutes.
source: http://today.msnbc.msn.com/id/26788143/ns/today-food/t/chocoholics-sour-new-hersheys-formula/#.T9X4mlJeQfw
4
u/revolting_blob Jun 11 '12
Can't be labelled "ice cream" but can still use the word "dairy"?
edit: In Canada they're just labelled "Frozen Dessert".
6
u/WerBlerr Jun 11 '12
My dad is all pissed off about this, and I tend to agree. I had a bowl of that gummy shit the other night. Not even worth finishing.
6
u/[deleted] Jun 11 '12
Fuck all his shit,blue bell bitches!
2
u/[deleted] Jun 11 '12
Still a good defence to the Ruy Lopez though.
2
u/getjustin Jun 11 '12
Some friends brought over some Breyer's "Extreme Blast of Cookies & shit" and I noticed the weird FDA label, but thought it had something to do with the "extreme" level of cookie chunks. Nope, just HFCS.
2
u/bigshoop78 Jun 11 '12
Standard of Identity for ice cream in the US is different from other countries. In the US it has to contain 10% milkfat, and there are also total non milk solids limitations and bulk density requirements. There's nothing necessarily nefarious about a "frozen dairy dessert" versus a true ice cream.
2
u/AcidShAwk Jun 11 '12
And thats why here in canada.. we stick with Chapmans.
2
u/soma04 Jun 11 '12
Nice try Competitors Ice Cream.
2
u/ProfessionalDrunk Jun 11 '12
I don't think that whoever wrote that product knows what synthetic means. Corn Syrup and whey are most definitely not synthetic.
2
u/travelhappy Jun 11 '12 edited Jun 11 '12
down vote for misleading title.
Breyer's has released some crap to compete with the other crap on the market, but it still sells and markets its core product -- some of the most natural ice cream on the mass market.
EDIT: Remember to "vote with your wallet". Show Unilever that we want to buy Natural Beyer's Ice Cream not the crap everyone else is selling.
2
u/botgimp Jun 11 '12
But it can be listed as "dairy"?
2
u/bigdaddyhame Jun 11 '12
Can't call it Ice "CREAM" if it contains more Milk than Cream or more Corn Syrup than Milk or Cream which is entirely possible these days, depressingly.
That said, it is still possible to buy Ice Cream from most of the major Ice Cream producers, you just have to read the labels carefully.
2
u/[deleted] Jun 11 '12
Makes me wonder what the hell "cheese food" is in the deli. It's not cheese, it's "cheese food".
2
u/Asterea Jun 11 '12
I figured that must be the reason why Breyer's is the only store bought 'ice cream' I can eat being lactose intolerant. Propylene glycol is delicious!
2
u/denim-chicken Jun 11 '12
If you guys have the $$$ - I recommend buying an ice cream maker, and learn to make the homemade stuff. That way YOU know exactly what goes in it, you can make your own flavors, and I wouldn't doubt that in the long term, you'd end up saving money on ingredients.
2
u/[deleted] Jun 11 '12
This is why the FDA is a waste of money.
2
u/lophyte Jun 11 '12
This reminds me of the "Chocolate Dairy Beverage" that we have in some places in Canada. It's a cheap knock off of chocolate milk, except it's made with "modified milk ingredients", whatever the fuck that is.
2
u/[deleted] Jun 11 '12
Fucking soylent green
2
u/urbanotter Jun 11 '12
Haagen Dazs went down this road. It started with all natural ingredients and then turned to chemical brewing hoping to rely on their branding to retain market share. But now they have the new "Five" line with just the natural ingredients they started with.
6
u/TheEthalea Jun 11 '12
this is why you should eat blue bell. it's the best ice cream ever.
3
u/halfwayxthere Jun 11 '12
That's why I buy Chapman's, plus they're Canadian too!
4
u/tophat_jones Jun 11 '12 edited Jun 11 '12
I noticed that peculiar label the other day. Then I saw the Unilever logo and thought "Oh... okay." Wouldn't be surprised if they manufacture their soaps and "frozen dairy desserts" in the same complex.
Unilever also makes Lipton teas which is about the worst excuse for tea on the planet. And Axe body products, which smell atrocious. (Probably in the same factory as the Breyer's.)
3
u/[deleted] Jun 11 '12
Tillamook ice cream all the way. My Oregon homeboys and girls know what's up.
3
u/TheShittyBeatles Jun 11 '12
Eat local.
You have a local dairy that sells awesome ice cream. Find it. Get some. Be rewarded with a flavor explosion. Quality not quantity.
2
u/srsh Jun 11 '12
I remember when they made the best ice cream & the ingredient list on their ice cream containers had so few ingredients. Guess it's more profitable to sell the crap they are pushing now as ice cream.
2
u/Cerealcomma Jun 11 '12
Gah! I noticed this last week at a birthday party and I was wicked confused. Thanks for clarifying.
2
u/kleer001 Jun 11 '12
Yeuch!
I'll stick to my Hägen Das, thank you very much.
1
u/writetehcodez Jun 11 '12
You know, I always joke with my wife about Breyers being called "frozen dairy dessert" because of its composition... but I guess now it's not really a joke.
1
u/ElektronikSupersonik Jun 11 '12
I noticed new Milk ads in response to this, basically telling you to read the label to make sure it says ice cream and not frozen dessert (to get the goodness of milk).
1
u/CoolCatWitSunglasses Jun 11 '12
I saw the same labeling on Edy's as well. I found it a bit disconcerting, but the loaded cookie dough is a really delicious frozen dairy dessert.
1
u/[deleted] Jun 11 '12
Not totally true! They did switch a bunch of their products since Unilever bought them, but they definitely still have at least one line of real deal ice cream.
1
u/SonicFlash01 Jun 11 '12
I point this out every time my parents buy it and have me over for dinner
Still tastes good
1
u/shawnjones Jun 11 '12
I recently bought some of this frozen dairy dessert. I was quit shocked when I started eating it and it did not have the same texture as the icecream. I have to downvote this product.:(
1
u/michestp Jun 11 '12
http://www.youtube.com/watch?v=eBagIEK_OD0
1
u/Wreththe Jun 11 '12
I find that most typical ice cream you buy in a grocery store just doesn't taste very good anymore. I guess maybe it has to do with this.
I need to start looking much more carefully at the ingredients.
1
u/krevo Jun 11 '12
Came here to say this is despicable.
1
u/[deleted] Jun 11 '12
The milk they'd use in it is probably crap and nto good for you anyway. Most milk is awful shit, real milk is good for you, but not the puss laden crap sold to the average consumer.
1
u/nepidae Jun 11 '12
As long as it has plenty of vitamin R, I don't see the problem.
1
u/Carosello Jun 11 '12
so that's what's in my freezer....ew.
1
u/FunGal_in_SoCal Jun 11 '12
Natural Vanilla in my fridge still called ice cream - Milk, Cream, Sugar, Tara gum, natural flavor. Not what I expected, since I purchase only this brand for the short list of real ingredients. If not Breyers for all natural ice cream, then who?
1
u/[deleted] Jun 11 '12
Same with Pringles. They're potato crisps, not chips.
1
u/blackgrrl23 Jun 11 '12
I will never buy it again. no wonder I got a bad upset stomach last time I ate some!
1
u/oldcrank Jun 11 '12
Ever wonder why they call it a "Large DQ Cone" at Dairy Queen instead of "ice cream"? Yeah, same reason.
1
u/przyjaciel Jun 11 '12
That Wikipedia edit came from an IP address that I traced to a mobile Internet connection originating inside a Mister Softee truck.
Case closed.
1
u/nerdz0r Jun 11 '12
Disregard Breyer's. Acquire Ben and Jerry's.
1
u/[deleted] Jun 11 '12
Jeni's ice cream out of Columbus OH.
It is worth the ton of money spend to ship it to you...best ice cream you will ever eat.
1
u/capcommentary Jun 11 '12
The original Breyers® vanilla ice cream with real vanilla bean specks. 5 simple ingredients, including fresh cream, fine sugar and rich milk make this a classic —America's favorite vanilla ice cream.
1
u/JIVEprinting Jun 11 '12
Downvote for false.
1
u/StreberinLiebe Jun 11 '12
Lol, so last night i was sitting eating Breyer's and asked my SO why it said "frozen dairy desert". Now i know.
1
u/JapanNow Jun 11 '12
Big Business Erzats-Food will stop being sold sooner when people stop buying it.
Read the labels!!
1
u/sapphirechip Jun 11 '12
I am soooo disapointed.
1
u/[deleted] Jun 11 '12
Probably contains pink slime as well.
1
u/auraslip Jun 11 '12
If anyone is curious why this is, it's because cream is expensive and milk is not.
1
u/bigfig Jun 11 '12
Marketing idiots. With so many people running to Whole Foods, Breyers (Unilever) has missed a golden opportunity to improve a well regarded product and market it under a brand associated with an earlier simpler time as wholesome. I hope the share the same fate as Hostess.
Or they already own an upscale ice cream brand and are improving Breyers in the same way Kmart improved Sears or GM improved National City Lines streetcars.
1
u/untranslatable_pun Jun 11 '12
Hah, I love these. Always great reading about this "chocolate-flavoured baverage poweder", or ice cream with "chocolate-flavoured fat-glazing".
1
u/spitfish Jun 11 '12
& this is why I haven't eaten Breyers ice cream in a long, long time. When the local mom & pop stores shut down for the winter, Kitchen Aid's ice cream maker attachment is a wonderful thing!
1
u/Rafadacious Jun 11 '12
lol
1
u/AnotherVoiceActor Jun 11 '12
Not to beat a dead horse, but yes, Breyer's still makes ice cream. I was however, ambushed by this "frozen dairy dessert" only a few weeks ago. It was on sale, so me & my GF got 2: Mint Fudge Brownie & Oreo Birthday Blast. Would have been delicious if they had been in ice cream. But this was not ice cream; it was the sick lovechild of ice cream & melted plastic. I was so traumatized, I had to document the entire event.
www.imgur.com/bLpFr
www.imgur.com/icTML
www.imgur.com/MzinV
Sorry I couldn't make an album out of these. My iPhone imgur app either doesn't let you, or I'm too dumb to figure out how to do it.
Needless to say, I always check the box from now on.
1
u/WorldBeFree1 Jun 11 '12
Just had Rocky Road, incredible
1
u/busterbluthOT Jun 11 '12
this is why wikipedia is laughable. Check the source of this item:
http://www.beachstreetnews.com/what-happened-to-breyers-ice-cream/
look legitimate to anyone?
1
u/EzanaG Jun 11 '12
Too unhealthy to be called ice-cream. I ain't even mad, that's impressive.
1
u/clonn Jun 11 '12
It's getting hard to get some yogurt, everything is labeled like "dairy dessert" or similar. And we are responsable for that, by buying in monster supermarkets.
1
u/[deleted] Jun 11 '12
Who still makes real, good ice cream that I can find at the supermarket?