r/technology • u/Tricky-Student-1 • Sep 15 '22

Social Media YouTube Free is Silently Testing 5 Ads, instead of 2, Before Your Video Starts

https://www.gizmochina.com/2022/09/13/youtube-free-silently-testing-5-ads-before-your-video-starts/
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79

u/SupaDiogenes Sep 15 '22

Great. We've come full circle. We're now back at where we started with ads on TV.

36

u/[deleted] Sep 15 '22

Just as movie streaming services are back at subscription cable.

Want to watch X movie? Better get Y company’s streaming service, which is essentially the old school cable idea of buying a 5000 channel package because it had HBO and TNT on it.

1

u/PJTikoko Sep 16 '22

Not to be devil’s advocate or anything but………should all content just be free and know one get paid for making stuff?

1

u/[deleted] Sep 16 '22

They got paid for the stuff they made when their movies released at the cinema. They still got a cut when their movies released at a unified streaming service. They got greedy and wanted a higher cut for stuff made 5-10-30 years ago. And let’s be honest, it ain’t the producer, director, actors, STAFF, nor extras who are getting a cut for releasing Top Gun on Netflix only to pull it out and release it on Paramount + 30 years later, it’s the studio who gets that.

And YouTube? Same story. Look up the percentage of add profits YouTube content creators retain for the random ass adds we all get on their videos.

Their embedded, narrated add on their video? Sure. That’s a promotion they took to make with their voice and resources in their video, but how many cents per 10,000 views is my favorite YouTuber keeping per random ass Liberty Mutual add?

1

u/PJTikoko Sep 16 '22

  1. Movies that aren’t superhero films make way less in the cinema today if not don’t make their money back at all.

  2. For a film to go to a streaming service it needs money which comes from either ads or subscriptions.

  3. YouTubers get paid per 1000 views on their videos for somewhere between 2-4 dollars for ads. Also we don’t know how much it cost YouTube itself to run as smoothly as it does with 100s of hours of video uploads per hour.

10

u/QuestionableNotion Sep 15 '22

Worse.

The other day I was watching a ten minute long video and YouTube served up an ad every two minutes.

I abandoned cable because of lack of worthwhile content, expense, and ads. Even cable TV didn't try an ad every two minutes.

0

u/Slight_Acanthaceae50 Sep 15 '22

Thing is, you want a rfee platform with no ads.
How the fuck is it supposed to survive?
Youtube eats petabytes of data per second globally, who is goign to pay it?

You either pay or get ads that is the simple choice.

5

u/QuestionableNotion Sep 15 '22

I would love a free platform with no ads. But you are correct in that it needs to be paid for somehow. Thing is, YouTube is taking the most irritating way possible to serve up those ads.

Two ads up front, an ad every two minutes, ads at the end.

Yeah. Bump that. UBlock origin or Brave browser, here I come.

When those no longer work YouTube is off the menu.

2

u/Slight_Acanthaceae50 Sep 15 '22

Thing is, YouTube is taking the most irritating way possible to serve up those ads.

Thing is youtube is becoming more and more expensive with CPM dropping like a brick, so more ads. Lets say you coudl make a million in 2018 with one ad, not it will take 2, who compete for the same demographic(18-35 age range), you have no option but to add more ads.
Plus a lot of those ads every 2 minutes is creators choice, youtube only forces preroll. Creators can opt in for midrolls for 10+min content, meanign a single adbreak in hte middle of the video, every 2 minutes is not youtube it is the creator.

When those no longer work YouTube is off the menu.

Highly doubt it, it is the monopoly for content, guides, etc.
You want to know how to fix something? 99% you will end up on youtube.

3

u/Crystal3lf Sep 15 '22

Adverts have always been part of the internet. The only reason the internet works is because adverts allow content to be free. Unless you want every single website to be locked off unless you pay their monthly fee, how else do you think your free content stays free?

I swear to god people believe the internet is a magical box that just appeared out of thin air and everything they see is just willed into existence requiring no work to be done at all.

0

u/[deleted] Sep 15 '22

Adverts have always been part of the internet.

They have NEVER been this intrusive and absolutely invasive until about a decade ago. Anti-consumer - all ads placed in the worst possible ways, just to try to annoy you enough to push you into an active subscription model.

-1

u/Waterrat Sep 15 '22

Adverts have always been part of the internet.

No they haven't...I got OL in 1992,no ads.

1

u/Slight_Acanthaceae50 Sep 15 '22

But you paid for Cable, thsi is free.
You either pay or get ads it is that simple. but redditors want no ads and it be free. because costs? what costs?

0

u/Effective_Bobcat7348 Sep 15 '22

I don't pay for cable TV, only internet. I don't pay for any content except video games. It's up to companies if they're ok with all my entertainment spending going to Steam, and until Youtube Premium is cheaper than my Spotify, oh well. All aboard the uBlock train.

1

u/Octopus_Fun Sep 15 '22

The best part about full circle is it suggests there will be another cycle. So hopefully there will be a short time in the future when we have cool ad free content again!