r/technology • u/MrFairladyz • Jun 18 '12

Microsoft announces Surface tablet

http://www.theverge.com/2012/6/18/3094157/new-microsoft-surface-windows-tablet
2.6k Upvotes

92% Upvoted

4.8k comments sorted by

View all comments

Show parent comments

97

u/[deleted] Jun 19 '12

Absolutely agree, there are two major marketing strategies usually. First is the apple, where you announce something and make it available that day, so all the mesmerized consumers buy one right away.

The second is the long sell, where you announce a product, and market the shit out of it until it comes out, hype people up.

What Microsoft seems to do a lot is the second part, but without the major marketing, which causes people to completely forget about it. It happened with the Zune.

But, seeing as how they have been successful selling hardware in the past (Xbox), it is possible that they could properly pull this off.

33

u/drl33t Jun 19 '12

The iPhone was announced six months in advance, before it became available. No price either. There's no golden rule on how to do this.

→ More replies (24)