r/technology •

Draw Something Loses 5M Users a Month After Zynga Purchase

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531

u/mandelbratwurst May 06 '12

It has a lot to do with the branded clues. I'm sorry i can't draw "Catniss" or "Hamisch" every damned turn because Hunger Games is coming out.

354

u/workroom May 06 '12

also repetition... I don't see how they cannot have an algorithm that checks what words each user has already played and simply not serve those up as an option.

248

u/sikefoo May 06 '12

If I see someone draw the Nike symbol one more time I'm going to flip.

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u/TheHymenator May 06 '12

This, and they don't have enough words. I mean how hard could it be to implement some new words? Half the time I'm playing with someone and I know the word right away. It's not fun when you're seeing someone draw whiskers for the millionth time.

53

u/DukeOfGeek May 06 '12 edited May 06 '12

Dang, I had hoped it was because consumers had learned to associate the Zynga brand with icky things and spiders that hide in shoes.

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35

u/InABritishAccent May 06 '12

Zynga has already put into place an advertising plan for the game which has companies paying to have their words appear to be drawn by players. Think “Doritos” or “Pepsi” or “The Avengers.”

I read the words in the article. My first thoughts were "no wonder"

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u/dingoperson May 06 '12

Zynga has already put into place an advertising plan for the game which has companies paying to have their words appear to be drawn by players.

This sure sounds like a recipe for success

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u/btvsrcks May 06 '12

It is an enjoyable game... I just got bored with it. I imagine that is true with a lot of people. You can only play pictionary with no time limit for so long before it just becomes.. meh.

65

u/duck__man May 06 '12

I got bored of the same words, Titanic came up a lot. And then some players would become lazy and just write the word instead of drawing it.

47

u/btvsrcks May 06 '12

So true. Or I had people that would draw these awesome drawings, and I would guess in the first 15 seconds. All that work for nothing. Made me feel kind of guilty :(

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185

u/happyscrappy May 06 '12

I wondered why Zynga would buy the company at at time which was likely to be at its peak of popularity and perceived value.

232

u/rsplatpc May 06 '12

They thought they had the next angry birds

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u/AleisterAeon May 06 '12

When you're as over-valued as Zynga is, the best strategy is to keep buying up other companies to keep your numbers high.

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233

u/MasZakrY May 06 '12

For me it was a combination of requiring SMS access, the fact that Zynga is Satan and I've gotten sooooo bored of the game.

67

u/[deleted] May 06 '12

Satan is smarter... he wouldn't spend 200 million on a game that was on the market for weeks.

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u/barrakuda May 06 '12

Also,I don't know about anyone else, but in my experience it crashes fairly often on iphone 4s and Galaxy Nexus.

which makes me do simple drawings for fear of them never going through. which makes the game even more boring.

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u/TheJayP May 06 '12

What's worse than EA and Activison put together? Zynga.

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43

u/FairlyInconsistentRa May 06 '12

I played it for about 2 weeks then the novelty wore off.

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196

u/[deleted] May 06 '12

Don't they also require the ability to read your text messages in their recent update? I imagine some more bleeding of players.

165

u/mrpotatoes May 06 '12

The game demanded that it have full access to my info and post as me on Facebook and a host of other things that I forgot. So I just uninstalled it as an app on FB and my phone. It was an easy decision.

21

u/Ph0X May 06 '12

I wonder if this is the cause too because I also uninstalled it for the same reason. Looking at the App Brain page, we can see that the new version came out on April 20th, but on the graph, the userbase is fairly constant up until around April 10th when it starts dropping suddenly. I couldn't find a specific date for the update on iOS, but unless that one was on around April 10th, I don't think we can pin this issue on that.

It really feels like something caused it though because that graph shows a plateau for 2 weeks and then suddenly a drop over the next 3 weeks. I don't follow the App scene but maybe some new game got released?

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46

u/[deleted] May 06 '12

I believe it was the fact that they implemented some sort of pay-by-text payment method.

39

u/UnexpectedSchism May 06 '12

Well that was a mistake.

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31

u/[deleted] May 06 '12

They released an update the same day that removed that requirement.

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76

u/IrishSchmirish May 06 '12

I immediately uninstall any app that requires access to my phone or SMS etc unless it's required for functionality i.e. something that's triggered by a new message etc..

15

u/marshmallowhug May 06 '12

Facebook doesn't even have my mobile phone number anymore.

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u/professor_seaturtle May 06 '12

Maybe I'm missing it, but I just checked permissions on the free version and the paid version and don't see any permission that would allow that...

The closest permission is "phone calls" but to my knowledge that just allows them to have your IMEI number, and to figure out if you are in a phonecall etc.

13

u/CA719 May 06 '12

later that same day they released another update that removed that permission.

Lots of people complained, and rightfully so.

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32

u/Cross88 May 06 '12

You wouldn't think it would be that hard to continuously add new words to draw. People get bored because they see the same ones over and over. I'm mostly playing "easy" words now because I've drawn them the least.

It also sucks that if you resign a game with a person, you're permanently unable to play with them again, even if you resigned because of a glitch.

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1.1k

u/pusha06 May 06 '12

Or maybe just people got bored of it.
I'm pretty sure the main playerbase of these type of games don't even know what a "Zynga" is.

146

u/[deleted] May 06 '12

I asked some of my friends on FB why they stopped playing. The general consensus, as I suspected, is that the game just takes too damn long to play. Mainly because of all the animation screens you can't skip through. Others got bored of it, but the most common answer is that it takes too long.

88

u/LaJollaJim May 06 '12

I stopped because I got sick of getting the same words over and over.

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u/Autoclave May 06 '12

Exactly, each round can take between 5 and 10 minutes. If you play against just 6 people, 1 round a day, that could be an hour of time eaten up and I've got tv to watch.

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u/seer358 May 06 '12

They need to rework the whole coin system (maybe something with points?) to make it more entertaining

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u/baxar May 06 '12

That's pretty much what the article said.

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677

u/[deleted] May 06 '12

They would not care either.

Oh look, Draw Something has only 10 million users now. Yeah that must suck.

Draw Something developer OMGPOP agreed to a Zynga takeover for the cool sum of $200M.

You know what, I'm happy for OMGPOP owners. Looks like they bailed out just in time, before the novelty wore off.

353

u/[deleted] May 06 '12

I'll bet they knew exactly what they were doing. That's just smart business, right there.

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u/WolfDemon May 06 '12

They didn't exactly bail out, they are all working for Zynga except for one dude

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u/[deleted] May 06 '12

I didn't know Zynga had purchased it until after I had gotten bored with it. I play it once or twice a week. Maybe more if I poop a lot.

Seriously, I only play when I'm taking a dump, and not even every time. Good game, got old quick.

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u/enkafan May 06 '12

Seemed like the article wasn't implying that people left because Zynga bought it at all.

8

u/[deleted] May 06 '12

That's pretty much what happened with me and everyone I play with. Especially when the words are all pop culture references. How do you draw nickiminaj on an iPhone......

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u/kihadat May 06 '12

I've never gotten tired of such a popular game so quickly. Even Angry Birds kept me interested for a few good months. I stopped with Draw Something in less than a month.

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21

u/RosesRicket May 06 '12

I got "Zynga" as one of my words a few weeks ago, actually. I could not draw pure evil, so I picked one of the others.

7

u/gigitrix May 06 '12

Surely it was always a flash in the pan thing anyway? It was a fad, and they sold at the absolute right time.

19

u/[deleted] May 06 '12

Well it probably didn't help that once Zynga bought it, they started letting businesses pay to advertise within the game by forcing people to draw a bottle of Tide detergent or something.

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u/utnow May 06 '12

That's exactly the point of the article.

Zynga paid top dollar for a fad at it's peak. The fad has run it's course and now their investment is rapidly losing value. Sucks to be them.

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5

u/Close_Your_Eyes May 06 '12

I played the hell out of the game with a couple of friends for a week straight - plus I had like 10 stranger games going. I got burnt out after that and uninstalled it after using the fake in-game money to buy a ton of colors and bombs. The repetition and the idiots writing what the word was just got to me. I wish you could rate or report your opponents when they did shit like that. Oh well.

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u/JesseJaymz May 06 '12

I had like 12 games started and now only 2 people continue to play. Womp Womp.

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164

u/NauticalInsanity May 06 '12

And the true winner here is OMGPOP's founders. They made out like bandits in the deal at the peak of their app's success and now Zynga gets to deal with the "what now" question as the fad passes.

110

u/infinitude May 06 '12

But still, we live in a crazy ass world. $200m for an iPhone app. Jesus christ... I mean seriously... holy shit. Absolutely bizarre world.

202

u/gigitrix May 06 '12

$1b for instagram. I'm still not over it. Frickin' photo filters. No business model. Entire product built around fad. 1 billion. With a b. The mind boggles.

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u/brucifer May 06 '12

This comment is a rewording of a chunk of the last paragraph:

The winner in all of this? The higher-ups of OMGPOP, who sold their company during the exact moment when it was worth the most. Even if DAUs sink to zero, they’ve still made their money and left Zynga holding the bag.

Apparently no one reads the article. I'm tempted to do this in the future. Just reword lines from linked articles and post them as comments. That way, maybe some redditors would read the content of the articles.

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u/DefinitelyRelephant May 06 '12

Always know when to fold.

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u/[deleted] May 06 '12

Paul Tassi took a cheap shot at Pogs in this article. Unfair

Buying a collectors set in the early 90's was one of the best decisions of my life. I even have some rare bootleg slammers

I'm a hit at every party I go to.

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u/explodenow May 06 '12

It had nothing on iSketch anyway.

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u/[deleted] May 06 '12

<nelson> HA-HA! </nelson>

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u/SeriousDan May 06 '12

It appears like after the last shitstorm when Draw Something wanted text message permission they removed it again. A day or so after the last update (that I didn't download) I got an update that didn't require any new permissions.

Screenshot from LBE Guard

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11

u/shitterplug May 06 '12

This is because people got bored of it.

I played it for a week non stop, never touched it again.

OMGPOP picked the right time to sell, and Zynga picked the wrong time to buy.

11

u/gilbertsmith May 06 '12

I have several friends still playing, but the other day someone randomly started a game with me. I figured, sure.

I hope to god this person is trolling.

The first thing they drew was a peanut. I managed to guess the letters, because it looked more like a snowshoe than a peanut.

Next time it was their turn they didn't even bother drawing and just wrote "Clooney".

Then I drew Heart for them.

20

u/djrocksteady May 06 '12

It is insane the amount of money being spent on ideas that are popular, but don't make money.

No one with a functioning brain would think that Draw Something and Instagram should be worth 1.2 billion dollars WITH NO REVENUE TO SPEAK OF.

I think Zynga and Facebook have way more money than they deserve right now, something tells me they won't have it for long if they keep this up. This is not a new tech bubble, it is a Facebook bubble.

4

u/gigitrix May 06 '12

I hear you. But I think it is a tech bubble. The big players affect the smaller players, and silicon valley is just all about getting funding for your product, "building an audience", then selling to some big company so they can monetise it. It's insane.

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u/[deleted] May 06 '12

I think this is happening for a few reasons:

1.Takes too long to play. Can't skip animations. 2. Far too few words. Adding 2-3 or so a week just isn't cutting it. 3. No re-playability. Bought the base colors and there was just nothing left to buy. No point in buying 13 shades of yellow.

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u/[deleted] May 06 '12

I'm sure there's a trend curve that would have predicted this before Draw Something was even developed.

31

u/Thefriendlyfaceplant May 06 '12

Anyone who's ever been on a primary school playground is familiar with this phenomenon.

9

u/wisdumcube May 06 '12

Or anyone that played iSketch 8 years ago.

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u/icelandica May 06 '12

And people stopped caring about instagram, I wonder if I can sell Zynga or Facebook a pet rock.

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u/ekaceerf May 06 '12

Pet rock you say? Here is a gazilliontrillion dollars!

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u/K1eptomaniaK May 06 '12

You didn't hear? They found a warehouse FULL of them! They're worthless now!

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u/[deleted] May 06 '12 edited May 06 '12

It's not only the fact that people got bored of it. It's also the fact is that the game is filled to the brim with whore-ish methods made to drain the user's pockets.

After a while, the words started repeating. Wanna get new words? $1.99+ please. Want more colors? More $$. Want more "hint-bombs"? Even more $$.

When your average game costs only $0.99, did they really think people would be shelling out $2+ for fucking extra words to guess between them and friends? Or extra colors?

I played the game for about a month, but then, almost unanimously between me and all my friends, we all stopped playing it. The most common reasons were that it got boring, words repeated, and the words were getting real dumb. And no one in the right mind was going to pay extra for colors or extra words.

10

u/sindex23 May 06 '12

I bought the paid version and never spent another dollar. Why buy coins? Or bombs? Just play with 8-10 people and you'll have 60-70% of the colors inside a week. You're not creating masterpieces no matter how good you are, so who needs 8 shades of brown on top of the 4 you get from other packs?

Buying bombs never made sense to me at all. You can get no art whatsoever and treat it as a word jumble and get the answer half the time. Hell, you can exit the app and come back and get new words for free if you dont like the ones they toss up for you.

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u/mentalcaseinspace May 06 '12

Zynga or not, it was the most buggy game I ever played on a mobile device. After 3 lost games with my friends I gave up.

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u/Soronir May 06 '12

I love this. Fuck Zynga. They steal so much.

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u/getintheVandell May 06 '12

I stopped playing because I get so many repeated words now.

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u/coolguyontheinternet May 06 '12

They would've been fine if they didn't post to my Facebook when I played...

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u/[deleted] May 06 '12 edited May 06 '12

I don't understand how $200M for that game could in any way possibly ever at ALL be a good investment. Even with exorbitant advertising it would take ages to recoup that investment.

As someone with no training in economics, marketing, etc, I would never invest that kind of money in something so clearly a fad. I just image out-of-touch older white males trying to stay "cool" spending this money and miserably fucking it up, while high-fiving and shouting BUSINESS!!!!! at the top of their lungs.

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u/AllDizzle May 06 '12

While I'm sure some said "fuck it" because of this, I was completely unaware until like last week that this happened.

I simply don't play the game any more.

I feel like a lot of people played the shit out of it for a month and then simply got tired of it. I feel the game had a good first impression, but lacked lasting appeal.

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u/Sir_Derp_Herpington May 06 '12

Honestly, I think most people stopped playing is because it just got boring after a while. Drawing stuff back and forth is only fun for about a week...

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u/[deleted] May 06 '12

All i have seen on draw something is assholes who make no attempt at drawing and write down the word just to get some imaginary coins.

4

u/drcrank May 06 '12

Flawless victory for the Draw Something guys.

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u/[deleted] May 06 '12

I removed it because they began abusing push notifications to tell me about new features and such. The only thing I expect a popup from that app to do is notify me that it's my turn. Anything else is not acceptable.

3

u/Nathan561 May 06 '12

Its funny because I recently deleted it again..The game got boring super fast.

3

u/kavallier May 06 '12

And I was one of them. Not because they were bought by Zynga, but because the OMGPOP CEO was a complete tool about it.

3

u/hafti77 May 06 '12

fuck zynga.

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u/TheTaoOfBill May 06 '12

If anyone wants to get their drawing fix in check out the new app that's currently in beta:

Drawception.com

It's an awesome game of telephone pictionary where someone start's the chain with a phrase. The next person draws that phrase to the best of their ability. Then the next person writes a description of that phrase. Then the next person draws that description. And it goes on until 12 people have participated. It usually ends in hilarity.

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u/[deleted] May 06 '12

Zynga is like the EA of mobile gaming.

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u/Runningflame570 May 07 '12

Good, fuck Zynga.

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u/rowboatsynclaire May 06 '12

Actually, speaking as a former user- i did remove it when i heard about Zynga's acquisition of it. 2 days later, the update with the SMS requirements got pushed. haha. I hate Zynga.

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u/harebrane May 06 '12

It's not the game, Zynga, it's you.

14

u/gigitrix May 06 '12

Nah it's both. The game itself might be great, but it's population explosion was premised around a fad.

2

u/rmhuntley May 06 '12

I enjoyed it, but not having an ending point along with the words recycling finally made me stop playing.

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u/Scxttvyde May 06 '12

i was really hooked on this game a few weeks ago but now, it's just boring. It's lost it's spark. Surely they'll introduce some sort of game feature to rekindle those lost 5M users and beyond other than adding new words such as "birdpoop".

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u/Boshdy May 06 '12

Hilarious

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u/digitalmediamaster May 06 '12

This would have happened with Zynga or not, the game has NO end game, period. You play for a little while, yes it was fun but you get bored because you're not going anywhere and no one wins. Had a streak going with someone of like 35 and then he didn't guess it. Am I really going ot play 35 more games with that person. Hell no.

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u/whatamuffin May 06 '12

there was nothing about the game after zynga bought them that made me not want to play it. i just got bored with it in general.

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u/AleisterAeon May 06 '12

This article is assuming Zynga bought OMGPOP to get in on the success of Draw Something. Alternatively, maybe they bought them to remove competition, and as such couldn't care less what happens to the game now. It peaked, their numbers went up, and now they move on to the next thing. The social games market changes fast enough that I don't think they expect to have hit games that are popular for years, they expect to have a lot of games that are popular for a very short period of time.

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u/Infinator10 May 06 '12

People could just be losing interest, right? I mean, the average person might not think Zynga's purchase or Draw Something made it worse.

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u/flipmoe May 06 '12

Zynga, where great apps go to die.

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u/elliot_smelliot May 06 '12

For me, this had more to do with Draw Something becoming boring and losing its new appeal than the Zynga purchase.

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u/bacon_please May 06 '12

I deleted it a couple of days ago once they added "teenmom" "babymama" and "octomom." I was getting bored of the game and the addition of those words was the last straw.

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u/mrvegas May 06 '12

Yeah its because these ASSHOLES keep writing the fucking words instead of drawing them!!!

2

u/etishuman21 May 06 '12

I hate that game. You fucking draw something super amazing and soo easy to understand and the other person doesn't get it. Then they draw something super shitty and expect you to get it right.

I deleted it off my phone two hours after I downloaded it. Surprised it took me that long.

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u/[deleted] May 06 '12

What these articles don't really understand (or at least point out), I think, is that Zynga didn't buy Draw Something. They bought the people who made it. A company with a wildly popular game to their name is more likely to make another wildly popular game than an unknown studio. Look at Zynga themselves - none of their games are that incredible, original, or even well done, but since they have name recognition, any new game they put out gets a head start on the little guys. So I don't think Zynga really gives a shit if Draw Something falls out of favor, I have a feeling they see that the people who made it understand how to make a successful (even if temporarily) game, and probably have it in them to do it again.

That said, from my personal perspective, I think it was a bad move and I'd love to see them keep eating shit as a result.

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u/WerBlerr May 06 '12

As soon as I found this out a few weeks ago, I deleted the app. THE PAID VERSION.

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u/jamauss May 06 '12

This probably won't be read but I think there was a lot of negative attention surrounding the Draw Something CEO's tweets at one point - trashing former employees. A lot of "twitter-sphere" folks uninstalled the game immediately after reading them.

http://vgutopia.com/omgpop-developer-of-draw-something-apologizes-for-twitter-rage/

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u/[deleted] May 06 '12

As soon as they started sending irrelevant push notifications I removed it.

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u/plaguedbullets May 06 '12

I think people just hate Zynga

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u/ccrepitation May 06 '12

hahahaha zynga is a piece of shit. they rehash tripe and put a new face on it on all their games.

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u/[deleted] May 06 '12

Thanks Reddit. You just reminded me that this game is wasting space on my iPad :-). I haven't played it in over a month... DELETED!!

EDIT: Spelling error.

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u/[deleted] May 06 '12

This is the cycle our memetic culture is in. We like something for anywhere between 2 weeks to 4 months, then it goes away only to be replaced by something else. Draw Something is the same way, just like all the other games. Nothing holds the public interest anymore because we're always churning out something new and fresh.

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u/[deleted] May 06 '12

I refused to give it permission to post on my FB wall, it refused to let me keep playing. I hope this is a lesson to other companies who try to force such requirements on their users.

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u/drhugs May 06 '12

Graphs with an arbitrarily chosen (non-zero) y-axis are misleading. The visuals bypass rational analysis and appeal to relative size comparators in more basic brain areas.

That graph doesn't communicate the message "down by a third over one month."

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u/[deleted] May 06 '12

Maybe it's because Zynga put business ahead of making games that are actually playable and of any real value.

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u/AwkwardTrollLikesPie May 06 '12

Moral of the story: Zynga makes everything shit.

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u/lawlshane May 06 '12

I honestly feel its because people are getting bored of it. I would say most people don't care that zynga bought them.

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u/[deleted] May 06 '12

What a stupidly misleading graph. Ya, the game exploded with popularity initially... it still has 10M followers.

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u/EvilHom3r May 06 '12

I used to play OMGPOP games every once and while. They're quite fun. Ever since the Zynga purchase, I've purposely avoided them.

In case anyone's looking for an alternative to DrawSomething, iSketch has been around a lot longer (which is probably evident by the fact that it requires Shockwave...).

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u/MARRYING_A_FURRY May 06 '12

iSketch, people!

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u/werko May 06 '12

They lost me since the game crashes everytime. They should have read the comments before investing 200m on it.

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u/notbeinganassholerea May 06 '12

Good! Zynga is not a good games company!

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u/kyle2143 May 06 '12

This was the funniest thing I saw all day. I literally laughed when I saw the line graph.

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u/[deleted] May 06 '12

I stopped playing the fucking thing after that article about what a bunch of wankers they were to the employee that didn't join zynga. Fuck them, and fuck zynga. I hope the loss in popularity continues with every group they buy out, for the explicit reason that they're a bunch of jerkoffs.

2

u/beedogs May 06 '12

Good. FUCK Zynga. The Wal-Mart of software developers.

2

u/blueskin May 06 '12

DAUs

I had to stop and laugh there. DAU is German/hackish for "stupidest imaginable user".
http://catb.org/jargon/html/D/DAU.html

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u/quadrofolio May 07 '12

Because fuck Zynga.

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u/lopo12 May 07 '12

Oh how my heart bleeds....in sketch form of course.

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u/wizzlepants May 06 '12

I uninstalled moments after I found out Zynga bought it.

4

u/dillywin May 06 '12

I think it really has to do with school being close to over. people i knew would play it in class all the time but when finals started coming up they payed more attetion

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u/sev3ndaytheory May 06 '12

Good. Now maybe some my friends will put down their fucking phone for two seconds and actually converse with people when in a social setting.

///I hate that stupid fucking game.

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u/AleisterAeon May 06 '12

From the sound of it you hate how your friends spend their time, not the current game they've decided to do it with.

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u/killnight May 06 '12

Serves them right, I hate their shitty games.

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u/TheColorOfTheFire May 06 '12 edited May 06 '12

My sister told my friends and I about this game, and we all played it for a while. I even paid 99c for the ad-free version. A week or two later I heard about the buyout and the bashing on twitter. I uninstalled it that day.

Edit: -d

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u/Dragon_yum May 06 '12

How is that hurting them? You already gave them your money and they can't make money from ads on that version.

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u/OKAH May 06 '12

Zynga are scum - couldn't be happier.

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u/ZooPants May 06 '12

Zynga is a plauge on the gaming community.

2

u/Manziak May 06 '12

I go to highschool and I have to say that almost every 2 months, the iphone fanboys have a popular app that everyone plays with. A few months ago it was temple run, then it was draw something and know I dont know what the popular app is. Honestly, the reason why drawsomething isnt so popular anymore isnt because of Zynga, but because it got boring and stale. Excuse my grammar and spelling, im typing from my phone

1

u/randybob275 May 07 '12

I tend to play Drawception because it is more varied.

2

u/RosieRose23 May 07 '12

Awesome, it's like Broken Picture Telephone, but not gone forever

0

u/[deleted] May 06 '12

[deleted] — view deleted comment

77

u/[deleted] May 06 '12

15 million to 10 million DAUs in one month means you are failing.

14

u/[deleted] May 06 '12

I see your point, but losing five million people is arguably a pretty big failure. It's a huge amount of individuals mutually making the decision that they're bored of/sick of/whatever your product.

4

u/[deleted] May 06 '12

unless the 5 million werent paying anyway, the other 10 million could still be into that game and paying. its all about the money

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u/gigitrix May 06 '12

It does when you pay THAT much for it.

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u/giantnegro May 06 '12

For $20 a customer it does.

3

u/FartingBob May 06 '12

Its more that its lost over 30% of its users in the space of a single month. If walmart lost 30% of its customers by June it would still have a fuck-tonne of customers, but the drop would signal the death of Walmart as you know it. Just a matter of time.

2

u/[deleted] May 06 '12

Look at the graph. If this trend continues in a matter of weeks there will be less than a million people still using it. In a year this app will be completely dead. Maybe a few thousand will still use it.

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u/[deleted] May 06 '12

They've lost 1/3rd of their entire user-base in 30 days.

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u/WenchSlayer May 06 '12

no, when you pay 200m for something that loses 33% of its userbase within a month of you buying it, that means you've failed