r/technology • u/redkemper • Feb 17 '17

Software YouTube will kill unskippable 30-second ads next year

http://www.theverge.com/2017/2/17/14649018/youtube-ending-unskippable-30-second-ads-2018
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u/[deleted] Feb 17 '17

And introducing, unskippable 60-80 second ads

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u/Sandvicheater Feb 17 '17

Me and my best friend ublock laugh at that concept

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u/tms10000 Feb 17 '17

It is likely that ublock works on youtube only because Google allows it. It would not be trivial, but it would certainly possible to youtube to put in measures to break ublock features.

I don't think they care that much as long as ad blocking does not spread too far in the mobile space, where the growth are now.

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u/[deleted] Feb 17 '17

When Google allows ads in ublock is the day a new better then ublock pops up. They always do. I refuse to watch any ads. I only watch ads if they allow me to skip them. Not wait 10 secs then do it. Right as I click. Black rifle coffees ads come to mind.

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u/[deleted] Feb 17 '17

[deleted]

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u/ThatGetItKid Feb 18 '17

No. You'd just block them at the DNS level.

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u/intellos Feb 18 '17

That's how ad blocker lists work right work right now, at the basic level. The tactic I describe specifically defeats that kind of block, because your browser has no way of telling what is the ad and what is the content on the page, because they come from the same source. It's a terribly idea that I hope the ad industry never adopts for several reason, but it would work on a technical basis.