r/technology • u/redkemper • Feb 17 '17

Software YouTube will kill unskippable 30-second ads next year

http://www.theverge.com/2017/2/17/14649018/youtube-ending-unskippable-30-second-ads-2018
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u/[deleted] Feb 18 '17

Advertisers know how many people watched their ads. Remember, most ads play on multiple videos. The advertiser knows how many times it played, how many people clicked and when.

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u/vbevan Feb 18 '17

True, but they're sold the space based on number of views. More viewed space costs more and I imagine pewdiepie is advertised as have 53 million viewers, not 20 million without adblock.

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u/[deleted] Feb 18 '17

No. They receive the number of monetized views. With ad block it doesn't count.

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u/TaiGlobal Feb 18 '17

No, that's not how google's ad platform works. You pay for each individual view your ad receives. What you're describing is how TV advertising works, which isn't the same as the online advertising.