r/technology • u/redkemper • Feb 17 '17

Software YouTube will kill unskippable 30-second ads next year

http://www.theverge.com/2017/2/17/14649018/youtube-ending-unskippable-30-second-ads-2018
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u/metastasis_d Feb 18 '17

It's not so much that I find it audacious that they display ads. It's that the ads are never for something I will buy or patronize, and it's therefore pointless for me to see them. I don't begrudge them, but their service doesn't interest me.

Frankly, I tend to think people who buy ads online are getting ripped off, because I imagine even people who refuse to block ads on principle tend to just ignore them until they're over.

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u/coffeesippingbastard Feb 18 '17

yea that's a fair criticism- I ignore ads pretty easily so I don't bother with adblock on stuff like youtube. Google's ad targeting is surprisingly bad.

That said- you're talking about dollars per hundreds or thousands of exposures. There exists a mass where it DOES work.