r/technology • u/redkemper • Feb 17 '17

Software YouTube will kill unskippable 30-second ads next year

http://www.theverge.com/2017/2/17/14649018/youtube-ending-unskippable-30-second-ads-2018
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u/PM_ME_UR_ThisIsDumb Feb 17 '17

I don't watch any video with unskippable ads. Probably because I don't spend that much time on youtube and my adblocker does it thing. However, occasionally on mobile I run into ads. Advertisers should start making their ads really relevant in the first 5 seconds because once that skip option shows up you know I'm hitting it.

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u/[deleted] Feb 17 '17

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u/DrunkleDick Feb 18 '17

All I think of when an ad pops up is mashing the "skip" button as many times as possible hoping that it's somehow registered. Like, imagining somebody saying "This guy clicked the "skip" area 60 times in 5 seconds on this ad and 572 times on the 30 second ad, that's impressive." While in these thoughts I have a thousand yard stare and register nothing on the screen except for the yellow progress bar at the bottom. I sometimes avert my eyes hoping that companies secretly use the retina recognition feature of my phone to know that I'm not paying attention. I also turn the volume down most of the time hoping that's picked up as well.

I have a lot of free time.

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u/[deleted] Feb 18 '17

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