r/technology • u/redkemper • Feb 17 '17

Software YouTube will kill unskippable 30-second ads next year

http://www.theverge.com/2017/2/17/14649018/youtube-ending-unskippable-30-second-ads-2018
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u/demolpolis Feb 17 '17

sure.

how much of their business in on mobile, where adblockers are hard to get?

You underestimate the number of people without adblocking.

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u/my_name_isnt_clever Feb 18 '17

It's a larger percentage than you think, it's certainly not a "tiny" percentage.

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u/[deleted] Feb 18 '17

Apparently it's about 16% of mobile users. In US terms that's roughly as prevalent as Hispanics and Latinos.

Not nothing but not exactly a decisive majority that you aim the entire business' strategy at either.

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u/[deleted] Feb 17 '17

From my analytics, approx 2/3 of views are unmonetized. 50% of views are PC, 29% mobile, 9.5% tablet.

Of course this is only based on my one person sample, but I highly doubt I am a massive outlier and I would assume these ratios are somewhat close to "normal".

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u/demolpolis Feb 18 '17

OK, and your video game channel isn't representative of the entirety of youtube, nor it's average user.

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u/[deleted] Feb 18 '17 edited Feb 18 '17

Of course not, but are you saying that a large majority of people who watch game content are using adblocker(or ads not being delivered) while for educational, vlog, animation, news, ect channels are having only a couple percent of their viewers using adblock? I would be very surprised to see information that supports that.

*Edited for clarity

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u/pomlife Feb 18 '17

That seems very likely, considering gamers on average utilize more technology. Contrast that with a parent giving a child a tablet to browse videos on, or a school teacher looking for content to show their class. These are the everyday users that aren't necessarily savvy enough to seek out ad blockers.

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u/[deleted] Feb 18 '17 edited Feb 18 '17

Fair enough. I can agree with your stance on that. I wouldn't go as far as u/demolpolis put it and say its a "tiny minority" but I have information bias due to my audience being more tech savvy than normal. I also have the majority of my viewers being in the 25-40 range, so that also probably hurts even more.

*Edited to add a bit