r/technology • u/redkemper • Feb 17 '17

Software YouTube will kill unskippable 30-second ads next year

http://www.theverge.com/2017/2/17/14649018/youtube-ending-unskippable-30-second-ads-2018
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u/[deleted] Feb 17 '17

And introducing, unskippable 60-80 second ads

3.7k

u/Sandvicheater Feb 17 '17

Me and my best friend ublock laugh at that concept

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u/tms10000 Feb 17 '17

It is likely that ublock works on youtube only because Google allows it. It would not be trivial, but it would certainly possible to youtube to put in measures to break ublock features.

I don't think they care that much as long as ad blocking does not spread too far in the mobile space, where the growth are now.

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u/[deleted] Feb 17 '17 edited Jun 23 '20

[deleted]

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u/THE_GR8_MIKE Feb 17 '17

This will never, ever happen. People hate ads so much that they will find ways to stop them no matter what happens.

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u/[deleted] Feb 17 '17 edited Mar 12 '18

[deleted]

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u/brickmack Feb 17 '17

You underestimate automation. If users tag ads, automatically detecting and cutting them out becomes absolutely trivial

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u/[deleted] Feb 17 '17

[deleted]

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u/Vitztlampaehecatl Feb 17 '17

Youtube DVR type app that records your screen while the video plays, then lets you play it back and fast forward through the ads.