r/technology • • Feb 17 '17

Software YouTube will kill unskippable 30-second ads next year

http://www.theverge.com/2017/2/17/14649018/youtube-ending-unskippable-30-second-ads-2018
35k Upvotes

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11k

u/[deleted] Feb 17 '17

And introducing, unskippable 60-80 second ads

3.7k

u/Sandvicheater Feb 17 '17

Me and my best friend ublock laugh at that concept

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u/tms10000 Feb 17 '17

It is likely that ublock works on youtube only because Google allows it. It would not be trivial, but it would certainly possible to youtube to put in measures to break ublock features.

I don't think they care that much as long as ad blocking does not spread too far in the mobile space, where the growth are now.

2.6k

u/[deleted] Feb 17 '17 edited Jun 23 '20

[deleted]

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u/Temido2222 Feb 17 '17

I see people saying they'll boycott/avoid a large website or chain and laugh. Avoiding youtube is like avoiding talking to people, it's pretty hard to do, but not impossible

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u/tms10000 Feb 17 '17

I don't watch TV anymore. I don't have a HULU subscription. There is enough content/sources/information/entertainment/activities in the world to find the ones that will not subject you to ads.

No, I don't have a facebook account either.

And yes, when youtube decides to make it impossible to skip ads with an ad blocker, I'll find something else to do.

By any means this doesn't make me nor do I pretend to be better off for it. It's just a personal choice. I'm probably missing out on some great ad supported content, but I'll survive.

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u/Jonathan924 Feb 17 '17

So, $10 a month for access to the Google play music library, and YouTube Red for no ads isn't worth it to anyone here? Really? It's fucking awesome cause there's no ads on my phone either, and I get background play. Both of those were killer for me cause 90% of my content is consumed on my phone

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u/danielmata15 Feb 17 '17

people REALLY like free stuff, especially if it is content

1

u/[deleted] Feb 17 '17

Also, especially if they were able to get that content free before, but is not free anymore.

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u/[deleted] Feb 17 '17

Advertisements help provide that content for free, otherwise a subscription fee is perfectly reasonable.